Associate Field Marketing Manager

Responsibilities

• Own the strategy, planning, and end-to-end execution of AI practitioner events, hands-on workshops, and meetups across the East and Canada.
• Lead surround and off-site activations at major AI conferences, including NVIDIA GTC, Ray Summit, and AI Engineer Summit.
• Partner with Product Marketing and AI/ML product teams to translate AI observability and LLM monitoring capabilities into compelling event content.
• Design and improve hands-on workshop curricula and live demos for technical practitioners and decision-makers.
• Build scalable event playbooks and toolkits for consistent execution across markets.
• Manage vendors, venues, budgets, staffing, and on-site logistics.
• Align event strategy with Sales and Field Marketing territory and pipeline priorities across NAMER.
• Track pipeline influence, attendee engagement, and program ROI, using data to refine programs.
• Cultivate relationships with AI developer communities, meetup organizers, and local user groups.
• Monitor the AI/ML landscape and competitive events calendar to identify opportunities.

Requirements

• 1–2 years of experience in field marketing, event marketing, or program management, ideally with technical, developer, or AI/ML audiences.
• Enthusiasm for AI and machine learning, with the curiosity to understand products deeply enough to speak credibly at events.
• Experience planning and running practitioner-focused events or hands-on workshops from concept through follow-up.
• Strong project management skills, including managing multiple events, vendors, and budgets.
• Excellent verbal and written communication skills, with comfort presenting to technical audiences.
• Collaborative, cross-functional approach to working with Sales, Product Marketing, and Product teams.
• Process-oriented mindset and interest in building repeatable programs.
• Ability to travel up to 50% of the time.

Nice-to-Haves

• Familiarity with Salesforce and Marketo.

Compensation and Benefits

• Estimated annual salary: $71,000–$94,000 USD.
• Competitive benefits package.
• New-hire stock equity and employee stock purchase plan.
• Career development and pathing opportunities.
• Employee-focused onboarding.
• Internal mentor and cross-departmental buddy program.
• Healthcare, dental, parental planning, mental health benefits, 401(k) plan and match, paid time off, fitness reimbursements, and discounted employee stock purchase plan.