Digital Media Senior Specialist

Responsibilities

• Execute and optimize localized paid media programs across Search, Social, and Display for the Japanese market.
• Use generative AI and agentic pipelines to accelerate ad-copy localization, automate content variations, and enable rapid creative testing.
• Implement region-specific SEO and generative engine optimization strategies across traditional search engines and AI chatbot platforms in Japan.
• Coordinate Japan paid media activities with APJ and global marketing teams, sharing performance insights and adapting global campaigns locally.
• Monitor the lead lifecycle from digital inquiry through Sales Development (xDR) handover and perform quality assurance across Japanese touchpoints.
• Manage localization bottlenecks, local vendor relationships, and internal marketing technology resources.
• Manage bids, budgets, placements, and creative directly in Google Ads, LinkedIn, and Japanese advertising networks.

Requirements

• 2–5 years of hands-on experience in digital marketing, demand generation, or campaign execution within the Japanese B2B technology market.
• Practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles.
• Native-level Japanese and professional working proficiency in English.
• Familiarity with AI-first workflows and marketing platforms such as Salesforce, Marketo, Google Ads, and LinkedIn Campaign Manager.
• Strong analytical skills, including regional cost-per-acquisition tracking and campaign-spend optimization.
• Highly organized, self-starting, resourceful, and comfortable working in a fast-paced, matrixed environment.
• Proven hands-on experience operating advertising platforms, optimizing bid strategies, and connecting digital spend to offline sales pipelines.
• Willingness to support broader team goals.

Benefits

• Well-being support.
• Social impact initiatives.
• Talent development, connection, and community programs.
• Immersive in-person onboarding experience.