SEO/GEO Manager
Own end-to-end SEO and GEO strategy to drive organic visibility for commercial insurance queries across Google, Bing, and AI platforms like ChatGPT and Perplexity. Requires 5+ years SEO ownership with strong technical and content skills.
What you'll do
- Own search strategy. Develop and execute Harper's end-to-end SEO and GEO strategy — from keyword research and content planning to technical optimization and authority building.
- Drive organic visibility. Build and manage programs that increase Harper's rankings across high-intent commercial insurance queries: coverage types, industry-specific terms, and informational searches at every stage of the funnel.
- Lead GEO development. Research and execute strategies for improving Harper's visibility in AI-generated answers across ChatGPT, Perplexity, Google SGE, and emerging platforms.
- Partner with content. Work hand-in-hand with the content team to develop and optimize content that ranks, earns links, and answers the questions small business owners are actually asking.
- Manage technical SEO. Audit and maintain site health; work with engineering to implement structured data, crawlability improvements, and performance optimizations that support ranking.
- Build measurement and reporting. Track organic performance against traffic, ranking, and conversion metrics — and translate the data into clear strategic recommendations.
Who you are
- You've owned SEO for a company that competes in a high-volume, competitive search landscape and moved the needle meaningfully.
- You've started thinking seriously about GEO and have a point of view on what it takes to show up in AI-generated answers.
- You think about content strategically — not just as a ranking mechanism, but as a way to build authority and answer real questions.
- You're as comfortable reviewing a technical audit as you are briefing a writer on what to create.
- You track algorithm updates and model the second-order effects on your strategy before most people have written about them.
- You can translate search insights into content and product recommendations that non-SEO stakeholders can act on.
- You're based in San Francisco or willing to relocate.
Requirements
- 5+ years of SEO experience with ownership of organic search performance at a company with a significant content footprint
- Proven track record improving rankings and organic traffic for competitive, high-intent keyword categories
- Strong technical SEO skills: site audits, crawl optimization, structured data, Core Web Vitals, and indexation management
- Experience developing content strategies tied to keyword opportunity and search intent
- Working knowledge of SEO tooling (Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, or comparable)
- Familiarity with the GEO landscape and the emerging practices for optimizing content for AI-generated search experiences
Nice to have
- Experience in financial services, insurance, legal, or another YMYL category with high editorial standards
- Direct experience optimizing for AI-powered search surfaces (Google SGE, Perplexity, ChatGPT Browse, or comparable)
- Background building link acquisition programs or digital PR campaigns
- Experience with programmatic SEO or large-scale content production at volume
- Working knowledge of HTML/CSS and ability to implement minor technical changes independently
Compensation & logistics
- Salary: $130,000–$170,000, plus performance bonus and equity
- Location: On-site, San Francisco. Based here or willing to relocate.
- Schedule: Monday–Friday, long days, in the building with the team.
- Benefits: Uber commuter benefits, Meals provided — breakfast, lunch, and dinner, Snacks, drinks, and coffee stocked daily, Free gym membership, Health, dental, and vision insurance
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