Sr. Global Event Manager, Event Content Strategy and Production
Lead event content strategy, agenda architecture, speaker experience, and production readiness for Twilio's flagship events including SIGNAL and SKO. Translate business priorities into cohesive, high-quality event experiences.
Responsibilities
- Lead content strategy, session architecture, speaker experience, and production readiness across priority Global Events programs.
- Translate business objectives, product priorities, audience needs, and executive direction across sessions for keynotes, breakouts, workshops, executive sessions, livestream, on-demand content, and special programming.
- Develop agenda frameworks in partnership with the flagship events team across general sessions, breakouts, workshops, customer moments, sponsor content, executive programs, and special experiences.
- Partner with Product Marketing, Customer Marketing, Brand, Creative, Legal, Developer Network, Sales, executive stakeholders, production partners, and the broader Global Events team.
- Define and maintain production standards across general session, breakout rooms, livestream, on-demand content, and priority content experiences.
- Oversee speaker readiness strategy, including milestone planning, rehearsal approach, deck review timelines, know-before-you-go communications, content lock dates, and onsite support models.
- Guide content operations workflows, including call for presentations, CMS / Sessionboard management, agenda data, session metadata, speaker records, reporting, dashboards, deck tracking, brand / legal review, and production handoffs.
- Manage production partner and AVL collaboration by defining technical requirements, reviewing production scope, supporting vendor selection.
- Create and maintain integrated workbacks, decision paths, escalation models, playbooks, templates, review workflows, and operating models.
- Identify content, speaker, agenda, and production risks early; escalate blockers clearly; recommend solutions.
- Lead post-event retrospectives for content, agenda, speaker experience, and production workstreams.
Requirements
- 7+ years of experience in event content strategy, event production, agenda development, speaker experience, executive events, or large-scale B2B event programming.
- Experience serving as an internal Executive Producer, senior content lead, or senior production lead for complex events with multiple stages, speaker types, stakeholder groups, and production dependencies.
- Experience building event content strategies that connect business priorities, audience needs, agenda architecture, speaker strategy, and production execution.
- Experience working with executive stakeholders and cross-functional partners, including Product Marketing, Customer Marketing, Brand, Creative, Legal, Developer Relations, Sales, production partners, and event teams.
- Strong understanding of production planning, show flow, stage experience, breakout production, livestream, on-demand content, rehearsal planning, and onsite execution.
- Experience overseeing content operations workflows, including CFP, CMS or agenda management, speaker resources, deck collection, brand / legal review, and production lock.
- Strong project management skills, including the ability to build workbacks, playbooks, templates, escalation paths, decision logs, and operating models.
- Excellent communication, executive presence, and stakeholder management skills.
- High attention to detail and a strong quality bar for narrative clarity, attendee experience, speaker readiness, brand alignment, and production polish.
Nice-to-Haves
- Experience supporting large-scale technology, SaaS, developer, customer, sales, or executive events.
- Experience with event content platforms, agenda management tools, CMS workflows, or speaker management systems such as Sessionboard, Swoogo, RainFocus, Airtable, or similar tools.
- Experience partnering with Product Marketing or Brand teams on keynote narratives, product launches, demos, customer stories, or executive moments.
- Experience building scalable content, production, and speaker readiness playbooks across flagship, regional, internal, or repeatable event programs.
- Comfort operating in a fast-paced, matrixed environment with shifting priorities, multiple stakeholders, and high-visibility deadlines.
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