Senior SEO Manager - Citation Outreach

Responsibilities

• Write and place high-impact offsite articles, guest posts, and partner content on external properties, tracking exact prompt referral traffic and prompt answer inclusion.
• Build a citation-first offsite strategy using analytics platforms to learn which external sources AI models use most, turning data insights into active outreach campaigns.
• Design and run structured content experiments across third-party properties to test what structures drive better citation visibility, documenting findings to build shared team knowledge.
• Cultivate and protect direct relationships with the MSP community publishers, tech media, and security bloggers to build reliable channels for content placement.
• Build documented, automated workflows for your outreach pipeline to scale up successful tactics and keep execution moving fast.
• Work closely with the core SEO and content teams to verify offsite initiatives amplify our onsite engine and fill topical gaps across the cybersecurity landscape.

Requirements

• 7+ years of experience in SEO roles with a proven focus on offsite content, link building, and authority growth programs.
• Strong, independent writing and editing skills with a track record of producing publication-ready technical or thought leadership copy for B2B SaaS or cybersecurity crowds.
• Hands-on experience using AI tools to build automated workflows for content research, tracking, or reporting.
• Familiarity with AEO and LLM insights tracking platforms such as Profound, or an understanding of how AI engines find, rank, and cite web copy.
• Deep knowledge of fundamental SEO platforms including Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Analytical background that lets you easily translate citation performance data into clear business narratives for cross-functional stakeholders.
• Experience in cybersecurity, SaaS markets, or working closely with the MSP and channel ecosystem.

Compensation & Benefits

• Compensation Range: $140,000 to $150,000 base plus bonus and equity
• 100% remote work environment
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth