Senior Manager, Web Experience - New York, NY
Own Talkiatry.com as a digital product, driving website strategy, conversion optimization, SEO/AEO, and hands-on execution with Webflow to increase qualified application starts. Requires 5-8+ years in website product management or growth roles with strong product sense and technical web skills.
Website strategy and roadmap
- Own the marketing website roadmap across core site pages, landing pages, SEO/AEO content, provider discovery surfaces, and campaign experiences
- Translate business goals into a sequenced roadmap and define what should be built and why
Qualified application starts
- Primary metric: visitor to qualified application start conversion rate
- Improve web-controlled factors that influence whether a qualified visitor starts the application flow, including page experience, trust signals, CTA strategy, eligibility clarity, accessibility, site speed, and analytics quality
SEO, AEO, and organic growth
- Improve technical SEO and answer-engine optimization in partnership with Growth and Content
- Focus areas: crawlability, internal linking, schema, metadata, page structure, FAQs, and retrieval-friendly content patterns
Site quality and accessibility
- Take proactive ownership of site health, QA processes, template hygiene, mobile checks, and WCAG 2.2 AA accessibility standards
Hands-on web execution
- Build, modify, and QA website pages, templates, CMS components, redirects, metadata, schema, forms, and landing-page variants
- Use Webflow, HTML, CSS, browser DevTools, and AI-assisted tools
External development partnership
- Scope work for external development partners, write clear briefs, review output with a critical eye
- Know when to build something yourself versus hand it off
CMS governance and website operations
- Maintain CMS structure, templates, components, redirects, publishing workflows, and site hygiene
Analytics, tracking, and privacy-sensitive web hygiene
- Partner with Growth, Analytics, Legal, Privacy, and Compliance on website instrumentation, event tracking, pixels, consent/privacy rules, attribution, and QA
You Have
- 5-8+ years in website product management, growth product, web strategy, SEO, digital experience, or related role
- Strong product sense across user journeys, prioritization, roadmap ownership, experimentation, funnel thinking, and stakeholder alignment
- Hands-on HTML and CSS capability; comfort using browser DevTools and diagnosing routine front-end issues
- Deep CMS experience with Webflow or comparable platforms (Contentful, WordPress, Sanity, Prismic)
- Strong SEO expertise: technical SEO, content SEO, schema, internal linking, Core Web Vitals, indexation, and redirects
- AEO/GEO fluency or ability to develop it quickly: AI Overviews, answer-engine optimization, FAQs, retrieval-friendly content architecture
- Accessibility expertise: WCAG 2.2 AA, semantic HTML, keyboard navigation, accessible forms, contrast, inclusive UX QA
- Analytics fluency: GA4, GTM or similar tag management, event tracking, funnel reporting, tag QA, attribution awareness
- Experience working with external agencies or dev shops: scoping, briefing, QA, and accountability for outcomes
- Strong documentation habits
- Comfort using AI coding, research, SEO, QA, and productivity tools as part of everyday workflow
- Strong cross-functional operating ability across Growth, Creative, Content, Product, Engineering, Data, Legal, and Compliance
Nice to Have
- Experience in healthcare, behavioral health, marketplace, fintech, insurance, or another regulated/high-trust category
- Experience with YMYL content, medical review processes, HIPAA/privacy-sensitive environments, or compliance-heavy workflows
- Experience building programmatic or scalable SEO systems
- CRO experience: A/B testing, landing page optimization, user journey analysis, heatmaps/session replay, and experiment measurement
- Portfolio, personal site, GitHub, or work samples
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