Senior Manager, Web Experience
Own Talkiatry.com as a digital product, driving website strategy, conversion optimization, SEO/AEO, and hands-on execution with Webflow. Focus on improving visitor-to-qualified-application conversion through roadmap ownership, analytics, accessibility, and cross-functional collaboration.
Responsibilities
- Own the marketing website roadmap across core site pages, landing pages, SEO/AEO content, provider discovery surfaces, and campaign experiences
- Translate business goals into a sequenced roadmap and define what should be built and why
- Improve visitor to qualified application start conversion rate by optimizing page experience, trust signals, CTA strategy, eligibility clarity, accessibility, site speed, and analytics quality
- Improve technical SEO and answer-engine optimization in partnership with Growth and Content (crawlability, internal linking, schema, metadata, page structure, FAQs, retrieval-friendly content patterns)
- Take proactive ownership of site health, QA processes, template hygiene, mobile checks, and WCAG 2.2 AA accessibility standards
- Build, modify, and QA website pages, templates, CMS components, redirects, metadata, schema, forms, and landing-page variants using Webflow, HTML, CSS, browser DevTools, and AI-assisted tools
- Scope work for external development partners, write clear briefs, review output, and decide when to build versus hand off
- Maintain CMS structure, templates, components, redirects, publishing workflows, and site hygiene
- Partner with Growth, Analytics, Legal, Privacy, and Compliance on website instrumentation, event tracking, pixels, consent/privacy rules, attribution, and QA
Requirements
- 5-8+ years in website product management, growth product, web strategy, SEO, digital experience, or related role
- Strong product sense across user journeys, prioritization, roadmap ownership, experimentation, funnel thinking, and stakeholder alignment
- Hands-on HTML and CSS capability; comfort using browser DevTools and diagnosing routine front-end issues
- Deep CMS experience with Webflow or comparable platforms (Contentful, WordPress, Sanity, Prismic)
- Strong SEO expertise including technical SEO, content SEO, schema, internal linking, Core Web Vitals, indexation, and redirects
- AEO/GEO fluency or clear ability to develop it quickly (AI Overviews, answer-engine optimization, FAQs, retrieval-friendly content architecture)
- Accessibility expertise including WCAG 2.2 AA, semantic HTML, keyboard navigation, accessible forms, contrast, and inclusive UX QA
- Analytics fluency including GA4, GTM or similar tag management, event tracking, funnel reporting, tag QA, and attribution awareness
- Experience working with external agencies or dev shops including scoping, briefing, QA, and accountability for outcomes
- Strong documentation habits with clean, current, usable docs for cross-functional partners
- Comfort using AI coding, research, SEO, QA, and productivity tools as part of everyday workflow
- Strong cross-functional operating ability across Growth, Creative, Content, Product, Engineering, Data, Legal, and Compliance
Nice to Have
- Experience in healthcare, behavioral health, marketplace, fintech, insurance, or regulated/high-trust category
- Experience with YMYL content, medical review processes, HIPAA/privacy-sensitive environments, or compliance-heavy workflows
- Experience building programmatic or scalable SEO systems
- CRO experience including A/B testing, landing page optimization, user journey analysis, heatmaps/session replay, and experiment measurement
- Portfolio, personal site, GitHub, or work samples showing how you think and build
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