Senior Data Analyst, Marketing Analytics

What you’ll be doing

• Serve as the SME for Marketing Analytics: Take ownership of web data analysis, investigating performance across web platforms, marketing automation, and CRM to steer marketing strategy.
• Bridge the Technical Gap: Act as a primary partner to the Marketing and Data & Insights teams, translating complex SQL logic into business jargon and vice versa to ensure stakeholders of all technical levels are aligned.
• Architect Marketing Data Models: Leverage your complete knowledge of data modeling (ER diagrams) to build and maintain scalable datasets within Snowflake.
• Optimize the Funnel: Manage and manipulate key Salesforce objects—specifically Leads, Contacts, and Accounts—to provide a holistic view of the customer journey.
• Drive Process Innovation: Identify and implement process efficiencies and innovative reporting improvements that move beyond traditional descriptive dashboards.
• Solve Complex Problems: Devise solutions based on limited information; use evaluation and interpretation to select the right course of action for unusual data circumstances.
• Cultivate Inclusion: Foster an open and transparent team environment, leveraging diverse perspectives and backgrounds to drive collective success.

What you’ll bring to the role

• Education: BS in CS, MIS, Mathematics, Marketing Analytics, or a related technical degree.
• Experience: 5+ years of related experience as a Data Analyst (3+ years with a Master’s degree).
• Technical Expertise: Expert-level SQL proficiency and extensive experience working with Snowflake.
• Domain Knowledge: Deep understanding of Web Analytics and marketing systems including Marketo and Salesforce (Leads, Contacts, Accounts).
• Data Modeling: Strong foundation in data modeling principles and ER diagramming.
• Communication: Excellent written and verbal communication skills; ability to influence senior partners and technical teams alike.
• Adaptability: Proven ability to react to change with flexibility and take ownership of results in ambiguous situations.
• Tools: Experience building reports and visualizations in Tableau or similar BI tools is a plus.

Nice to have

• Experience with ABX (Account-Based Experience) platforms and data (e.g., 6sense, CommonRoom).
• Experience with Adobe Target data for personalization and optimization analysis.
• Background in data governance and data provenance frameworks.
• Experience in dashboard development (Tableau and/or Looker Studio).