Senior Brand Designer - Growth
110k – 152kSan Francisco, CANew York, NYPortland, ORBrand DesignHybrid5+ YOE
Summary
Own creative vision and design for growth channels at a fintech company. Design paid ads, lifecycle assets, and brand systems while using testing and AI to drive performance and craft.
About the role
Responsibilities
- Contribute across the full range of Brand Studio work — campaigns, web, social, and brand initiatives.
- Own the creative vision for Mercury's growth channels — establishing what brand excellence looks like at the performance layer and building the standards that sustain it.
- Design paid ad creative across static, motion, and social formats.
- Use creative testing as a strategic tool by developing hypotheses, taking creative risks, and translating learnings back into stronger creative direction and the brand.
- Partner closely with growth marketing on campaign briefs, iteration cycles, and channel strategy.
- Take Mercury's product UI and translate it into compelling visual moments for campaign and growth contexts.
- Design for lifecycle marketing: email imagery, landing pages, and other conversion-focused touchpoints.
- Art-direct video and collaborate with production partners as campaigns require.
- Build scalable creative systems — templates, asset libraries, and workflows.
- Contribute to Mercury's brand system as it intersects with growth and performance contexts.
- Use AI tooling in day-to-day work to scale and test growth creative faster and to produce bespoke imagery and assets.
Requirements
- 5+ years of experience in brand design, art direction, or visual communication, ideally with a mix of in-house and agency experience.
- Portfolio that demonstrates both craft and strategic thinking.
- Proficiency in Figma; motion and video editing experience is a strong plus.
- Genuine point of view on brand and understanding that great growth creative is an expression of brand.
- Appetite for creative testing and analytical mindset; fluent in both quantitative data and qualitative signal.
- Genuine fluency with AI as part of creative practice; stay close to AI design tooling.
- Ability to work at volume and speed without losing the thread.
- Genuine pull toward the growth surface; see paid, lifecycle, and growth channels as an underexplored canvas for the brand.
- Strong communication skills: articulate creative decisions, take feedback, and hold a point of view under pressure.
- Experience with paid social platforms (Meta, LinkedIn) and familiarity with ad spec requirements is a plus.
Skills
FigmaMotion DesignVideo EditingAI Design ToolsPaid Social AdvertisingMeta AdsLinkedIn AdsBrand DesignArt DirectionCreative Testing
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