Skip to content

Regional Marketing - West

140k – 220kUnited StatesProduct MarketingRemote7+ YOE
Summary

Regional Marketing Manager driving enterprise awareness and consideration through virtual and in-person field events. Requires 7+ years B2B SaaS field marketing experience and strong sales collaboration to generate pipeline.

About the role

Responsibilities

  • US travel required >50% of the time (will decrease as team grows)
  • Collaborate closely with sales management, product marketing, field sales, and developer advocacy to design and execute integrated field events that support business objectives
  • Translate demand generation strategies into impactful events by working with engineering, product, and sales leaders to develop content and promotional strategies
  • Work with external partners and third-party organizations to co-host events, webinars, and joint marketing initiatives
  • Manage the entire event lifecycle including contracts, planning, logistics, and on-the-ground execution for trade shows, conferences, hosted events, and webinars
  • Develop comprehensive event campaigns including audience segmentation, promotional tactics, and follow-up strategies
  • Track and analyze performance of field marketing campaigns and events, using insights to refine strategies
  • Maintain detailed event calendar and identify new event opportunities
  • Coordinate event logistics including materials, booth properties, graphics, and equipment
  • Provide internal teams with guidance on event responsibilities and task assignments

Requirements

  • 7+ years of experience in field marketing, event marketing or regional marketing within B2B SaaS space
  • Bonus for experience in database or data analytics industries
  • Demonstrated success in driving pipeline generation and increasing brand awareness
  • Excellent project management skills for organizing and executing events at small and large scales
  • Strong analytical skills to measure and report on marketing program effectiveness
  • Experience working closely with sales teams to ensure alignment on objectives, messaging, and execution
  • Ability to work independently in fast-paced, remote-first environment

Compensation & Benefits

  • Typical starting salary: $140,000–$200,000 USD (US Premium Markets: $160,000–$220,000)
  • Flexible work environment with remote-friendly, globally distributed team
  • Healthcare with employer contributions
  • Equity via stock options
  • Flexible time off (US), generous entitlement elsewhere
  • $500 home office setup stipend for remote employees
  • Global Gatherings and company-wide offsites
Skills
Field MarketingEvent MarketingB2B SaaS MarketingProject ManagementPipeline GenerationBrand AwarenessSales AlignmentEvent PlanningCampaign AnalysisDemand Generation
Similar roles at this salary range
All Product Marketing jobs →
Rippling

Product Marketing Lead, Spend

Own positioning, messaging, and sales enablement for Rippling Spend's 5+ SKUs. Build GTM collateral, partner with Growth on campaigns, and equip Sales with enablement materials in a high-ownership 0→1 role.

147k – 245kNew York, NYProduct MarketingHybrid8+ YOEB2B SaaSCopywriting
Rippling

Product Marketing Lead, Data Cloud

Own GTM strategy, positioning, and messaging for Rippling Data Cloud. Build sales enablement, use case libraries, and product content to drive adoption across technical and business audiences.

147k – 245kNew York, NY +1Product MarketingHybrid8+ YOEdbtB2B SaaS
Datadog

Product Marketing Manager

Drive product marketing for Datadog's APM offerings, focusing on performance optimization tools like Continuous Profiler. Partner with Product, Sales, and Marketing to develop positioning, messaging, and GTM strategies for technical audiences.

123k – 164kNew York, NY +1Product MarketingHybridMarket ResearchSales Enablement
Rippling

Senior Product Marketing Manager, HR

Develop messaging, positioning, and sales enablement for Rippling’s core HR products. Partner with Sales and Product to drive pipeline through storytelling, launches, and GTM programs.

128k – 213kSan Francisco, CA +1Product MarketingHybrid5+ YOEMessagingPitch Decks
Rippling

Senior Product Marketing Manager, Platform

Own solutions and automation marketing for Rippling's HR/IT/Finance platform. Build use case libraries, create performance content (emails, landing pages, videos), and drive campaigns that connect product capabilities to customer outcomes.

128k – 213kNew York, NY +1Product MarketingHybrid3+ YOECopywritingA/B Testing