Performance Marketing Specialist

Campaign Management & Optimization

• Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.
• Assist in the planning, strategy, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads.
• Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.
• Conduct keyword research and create compelling ad copy to drive targeted traffic.

Collaboration and Reporting

• Work closely with senior team members to align search marketing strategies with overall client objectives.
• Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
• Develop dashboards and advanced reporting to keep management and clients updated on account performance.
• Extract and manipulate data from a PostgreSQL database to create advanced reports (training provided if needed).
• Stay up-to-date with the latest trends and best practices in search marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising.
• Proven expertise with Google Ads, Google Analytics, and other relevant tools.
• Exceptional analytical skills with meticulous attention to detail.
• Excellent communication and leadership skills.
• Demonstrated ability to learn and adapt in a rapidly evolving environment.
• 3+ years of professional experience in performance/search marketing.

Preferred Qualifications

• Strong knowledge of SEO best practices.
• Ability to use Looker Studio or Tableau as a reporting tool.
• Ability to query databases (MySQL).
• Experience working with a portfolio of clients.
• Google Ads Certification.

Benefits

• Medical, dental + vision coverage
• 26 days of PTO + 12 paid holidays
• Global leave benefit (22 weeks paid parental leave, 2 weeks paid grandparent leave, extended care and bereavement leave)
• Life insurance policy
• 401k + employer matching
• Social hours & events and team-building
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours