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Marketing Science Lead

180k – 275kNew York, NYData AnalyticsOnsite7+ YOE
Summary

Leads establishment of measurement practice for creator marketing, defining ROI frameworks, advising top brands on MMM/incrementality/attribution, and driving product roadmap for scalable analytics.

About the role

What You'll Do

  • Define the Standard for Creator Performance: Act as the chief architect for how the industry quantifies creator marketing. Establish frameworks that integrate Agentio into Marketing Mix Models (MMM).

  • Become a Trusted Advisor: Partner with sophisticated marketers to design measurement strategies for incrementality, brand lift, and sales attribution.

  • Drive the Global Measurement Roadmap: Partner with Product and Engineering to build measurement suite based on client needs.

  • Establish the Agentio Intelligence Engine: Transform campaign data into market intelligence via meta-analyses and causal inference studies for Retail, CPG, and App-Gen verticals.

  • Scale the Practice: Develop operational standards, playbooks, and benchmarks.

The Profile

  • 7–10+ years in marketing analytics, measurement science, or ad-tech consulting.

  • Deep expertise in MMM, Incremental Lift testing (RCTs/Geo-testing), and Multi-Touch Attribution.

  • Product thinker with builder mindset; comfortable writing SQL or Python.

  • Exceptional communicator for technical and C-suite audiences.

  • Advanced degree (Masters or PhD) in quantitative field (Statistics, Economics, Math).

Compensation: Base $180,000–$275,000, plus equity and benefits (health, 401(k), PTO, etc.).

Skills
Marketing Mix Models (MMM)Incremental Lift TestingMulti-Touch AttributionSQLPythonCausal InferenceGeo-testingRCTsMarketing AnalyticsMeta-analysis
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