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FigmaFigmaSan Francisco, CA

Product Manager, Acquisition

Product Manager responsible for accelerating Figma's user acquisition and top-of-funnel growth. Own logged-out experiences, sign-up flows, search visibility, experimentation with marketing, and EDU strategy to convert new users, especially for AI products. Requires 5+ years PM experience and strong growth track record.

169k – 303k/yr
Hybrid5+ YOEProduct Management

About the role

What you'll do at Figma

  • Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite
  • Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
  • Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences
  • Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
  • Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products

Requirements

  • 5+ years of product management experience
  • Experience leading major product or growth initiatives across user-facing products
  • Demonstrated ability to connect team-level work to broader business and user value through metrics
  • Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions
  • Deep user empathy, with the ability to navigate and understand complex product spaces

Nice-to-haves

  • Demonstrated understanding of AI-powered product development trends and their implications for our industry
  • Track record of delivering impact through data-driven experimentation and strategic bets

Skills

Product Managementgrowth initiativesuser acquisitionExperimentationdata-driven decision makingCross-Functional Collaborationmetrics analysisai product developmentsearch optimizationedu strategy

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