Marketing Data Analyst - Contractor

Responsibilities

• Own the dbt and Sigma layer for the marketing funnel, from campaign member through MQL/MSL, meetings, and opportunities.
• Resolve dependencies, fill model gaps, and document logic end to end.
• Integrate ad platform spend data from Google and LinkedIn, GA4 traffic and conversion data, and Gong conversation and meeting objects into Snowflake.
• Build and update marketing dashboards covering funnel-stage conversion, pipeline generation, SDR activity and MQL outcomes, and per-product ARR attribution.
• Build quality-control and system-health monitoring across the marketing stack, including Marketo-to-SFDC sync health, lead-routing coverage, data freshness, and email-deliverability signals.
• Partner with the internal data team and other GTM analysts to align on core GTM data models.
• Produce a data dictionary with plain-language definitions of key marketing concepts and data-model semantics for team members and LLMs.

Requirements

• 4+ years of experience in marketing analytics or marketing operations at a B2B SaaS company.
• Strong SQL skills and hands-on experience with dbt for data modeling and GitHub for version control.
• Experience with Snowflake and a modern BI tool; Sigma is strongly preferred.
• Working knowledge of Salesforce and Marketo data structures, including MQL workflows between systems.
• Familiarity with marketing attribution concepts, including campaign-member models, multi-touch attribution, and lead-to-opportunity conversion.
• Experience building and documenting data models for non-technical consumers.
• Self-directed and comfortable working as an embedded contractor on a defined-scope engagement.

Compensation and Benefits

• Six-month contract engagement.
• Required hybrid schedule with at least three days per week—Monday, Tuesday, and Thursday—in the San Francisco headquarters.