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HarveyHarveyNew York, NY

SEO/GEO Lead

Own Harvey's integrated SEO, AEO, and GEO strategy as an IC, driving organic visibility and pipeline across traditional search and AI answer engines like Perplexity and ChatGPT. Requires 8+ years SEO experience with recent AEO/GEO focus, deep technical skills, B2B SaaS background, and data-driven experimentation to connect content to revenue.

196k – 294k/yr
Hybrid8+ YOEOther

About the role

What You'll Do

Own Harvey's Organic Search Strategy

  • Define and execute the SEO strategy and roadmap across harvey.ai and all Harvey web properties, balancing quick wins with compounding investments.
  • Build and maintain an SEO playbook: processes, templates, and guardrails that scales content production without sacrificing quality or search integrity.
  • Own the content calendar for SEO-driven pieces in partnership with content, PMM, engineers, spanning buyer journey stages from awareness to purchase.
  • Develop and own Harvey's AEO / GEO strategy: ensure Harvey is consistently cited, referenced, and surfaced when our buyers query AI answer engines.
  • Implement entity consistency across all Harvey web properties and optimize content for extractability.
  • Partner with thought leadership to grow Harvey's LLM citation footprint with earned mentions.
  • Build a monitoring infrastructure to track Harvey's presence and accuracy in AI-generated answers across major platforms.
  • Partner with engineering on web infrastructure decisions that affect crawlability and indexing.
  • Establish SEO observability: automated alerting for ranking drops, crawl anomalies, indexing failures, and Core Web Vitals regressions.

Analytics, Measurement & Experimentation

  • Build and own analytics that track organic performance: from keyword rankings and impressions to pipeline attribution.
  • Design and run controlled SEO and CRO experiments with statistical rigor; translate results into recommendations and report findings to leadership.
  • Develop a measurement framework for AEO.
  • Connect organic performance to revenue outcomes: pipeline, demo requests, trial signups, and attributed ARR.

Cross-Functional Leadership

  • Collaborate with engineering on infrastructure and platform decisions that affect search performance.
  • Partner with content, PMM, and design to embed SEO and AEO best practices into the content creation workflow from the start.
  • Present SEO/AEO strategy, roadmap, and performance to marketing leadership and company stakeholders.
  • Proactively identify and scope opportunities to grow the function.

What You Have

Required

  • 8+ years of hands-on SEO experience, with demonstrable and measurable results.
  • Recent, dedicated focus on AEO / GEO: you have built a program or owned a meaningful AEO workstream.
  • B2B SaaS background required: you understand enterprise buyer journeys, long sales cycles, and how to map content to pipeline, not just traffic.
  • Deep technical SEO fluency.
  • Proficiency with core SEO/GEO tools.
  • Familiarity with experimentation platforms (Statsig, Optimizely, or similar) and a working understanding of A/B test design and statistical significance.
  • Experience with international SEO and hreflang implementation (Harvey operates globally).
  • Data-driven mindset with the ability to turn analytics into prioritized action.
  • Strong cross-functional communication.
  • High agency and growth mindset.

Skills

SEOgeoaeotechnical seointernational seohreflangContent StrategyAnalyticsA/B Testingstatsigoptimizelycore web vitalsentity optimizationllm citation

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