Responsibilities
Shape a world-class patient product experience
- Partner with product, engineering, and operations to deeply understand the patient journey and identify the highest-leverage opportunities to improve discovery, conversion, and cures.
- Lead the analytics approach for product changes: clarify goals, define success metrics and guardrails, diagnose trade-offs, and ensure learnings drive roadmap decisions.
- Build strong segmentation and cohort understanding to explain who we serve best, where drop-offs happen, and what experiences drive long-term value.
Build the patient growth and marketing analytics engine
- Own the analytics strategy for consumer acquisition and performance marketing, ensuring we can evaluate channel effectiveness, creative performance, conversion quality, CAC efficiency, and incrementality.
- Partner with Growth Marketing and Finance to improve budget allocation decisions through clear measurement, forecasting inputs, and crisp performance narratives.
- Establish an operating cadence that makes marketing performance, funnel health, and unit economics legible to leaders, and turns weekly learning into action.
Run a high-velocity learning system
- Establish a rigorous experimentation culture across marketing and product, including clear hypotheses, fast iteration loops, strong guardrails, and decision-oriented readouts.
- Create repeatable “insight to action” mechanisms: standardized deep dives, performance narratives, and decision memos that accelerate leadership alignment.
Scale an elite team
- Lead, coach, and develop a team of data scientists and data science managers; set clear expectations for ownership, communication, and impact.
- Recruit and retain world-class talent and build an org structure that scales from 6 - 8 people to roughly double that size through 2026.
- Build strong managers and tech leads, and create a culture that is rigorous, curious, and relentlessly focused on business outcomes.
Own standards for truth and clarity
- Define and enforce metric standards across the patient funnel so teams align on what matters and can confidently compare performance over time.
- Ensure stakeholders have trustworthy self-serve reporting and clear definitions, minimizing time spent debating numbers.
Marketing analytics priorities (core to the role)
- Performance marketing measurement: channel performance, creative learning, funnel conversion, landing experiences, and attribution.
- Incrementally and causal measurement: designing tests and analyses that distinguish correlation from true impact.
- Budget and efficiency narratives: CAC, payback, cohort quality, saturation effects, and marginal ROI.
- Growth diagnostics: identifying why performance changed, what levers matter, and what actions will improve results.
Requirements
- 10+ years of experience in data science/analytics, growth analytics, marketing analytics, product analytics, or data-driven strategy, including 6+ years leading and scaling teams.
- Built analytics that materially improved consumer growth outcomes: acquisition efficiency, conversion, retention, and product-led expansion.
- Strong marketing analytics instincts and can partner credibly with Growth leaders on channels, creative, attribution, and incrementality.
- Translate messy consumer journeys into clear metrics, crisp narratives, and high-quality decisions, without slowing teams down.
- Exceptional leader and coach with a track record of hiring world-class talent and building high-performance teams.
- Intellectual honesty and strong judgment, and can push back when measurement is weak or narratives are wrong.
- Deep expertise in experimentation design, statistical inference, and causal methods such as CUPED, diff-in-diff, synthetic controls, or propensity modeling.
- Experience partnering cross functionally to drive measurable improvements in user experience or product performance.
- Comfort with ambiguity and a bias toward action, clarity, and iteration.
Compensation & Benefits
Expected base pay range: $249,600 - $312,000, based on qualifications, experience, and location. Eligible for equity grant.
Benefits:
- Equity compensation
- Medical, Dental, and Vision coverage
- HSA / FSA
- 401K
- Work-from-Home Stipend
- Therapy Reimbursement
- 16-week parental leave
- Carrot Fertility reimbursement
- 13 paid holidays + Holiday Break
- Flexible PTO
- Employee Assistance Program (EAP)
- Training and professional development
HeadwayNew York, NY
