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DoppelDoppelUnited States

Web Product Manager

Own strategy, creation, and optimization of high-impact marketing websites at the intersection of Product Marketing, Design, and Web Engineering. Drive conversion through roadmaps, wireframes, A/B testing, analytics, and cross-functional execution. 6+ years in B2B web/growth product management required.

140k – 170k/yr
Remote6+ YOEProduct Management

About the role

Own and Evolve Key Web Experiences

  • Audit current site and identify gaps across product, features, use cases, and industry pages.
  • Define roadmap for new page creation and refreshes, prioritizing by business impact, SEO potential, and user needs.
  • Manage web properties as a product, balancing immediate marketing needs with long-term technical and strategic health.

Partner Closely with Product Marketing (PMM)

  • Translate product positioning and messaging into compelling, web-native experiences.
  • Collaborate with PMM to refine narratives for clarity, differentiation, and digital effectiveness.
  • Act as the voice of the web user, optimizing for readability, searchability, and conversion.

Lead Page Strategy

  • Lead creation of new pages from concept to launch, including content, structure, and wireframes.
  • Ensure pages meet best practices for performance, accessibility, and SEO.

Lead Cross-Functional Execution

  • Work with Design and Web Engineering to bring pages to life efficiently.
  • Proactively remove blockers, make decisions, and maintain project momentum.

Continuously Optimize and Improve

  • Evaluate performance using Google Analytics, heatmaps, and A/B testing.
  • Identify and test improvements for clarity, engagement, and conversion.
  • Iterate on experiences to align with company goals and growth targets.

Requirements

  • 6+ years as Web Product Manager or Digital Experience role, focused on B2B marketing or growth.
  • Track record defining, launching, and optimizing high-traffic marketing websites.
  • Strong understanding of web design principles, UX, and CRO methodologies.
  • Proficiency with web analytics (Google Analytics 4) and A/B testing tools (Optimizely, VWO).
  • Excellent communication to bridge marketing, design, and technical teams.
  • Experience with CMS platforms (Webflow, WordPress, headless CMS) and SEO best practices.
  • Bias for action; ability to take vague concepts to polished, measurable results.

Nice-to-Haves

  • Experience in high-growth SaaS environment.
  • Good eye for design.
  • Experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web.

Skills

web product managementdigital experienceuxcrogoogle analytics 4A/B TestingoptimizelyvwowebflowWordPressheadless cmsSEOWireframing
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