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About the role
Responsibilities
Define and evolve Unto Labs' brand identity, visual language, messaging, and creative direction across all channels
Lead the development and refinement of core brand messaging for key audiences across developer, partner, and mainstream user communities
Design and deliver campaign creative for product launches, developer events, and ecosystem milestones
Build design systems and templates that scale across web, social, print, and event collateral
Translate complex technical concepts, such as consensus protocols, cryptography, and distributed systems, into compelling and understandable visual and narrative stories for non-technical audiences
Collaborate closely with engineers and product leads to highlight the story behind what we're building
Lead creative efforts for press and major launches, coordinating visuals, messaging, copy, and multimedia for maximum impact
Qualifications
5+ years in a creative role spanning brand, messaging, and multimedia, ideally at a technology company or creative studio
Experience shaping stories and messaging for highly technical products to both developer and mainstream audiences
Proven ability to build a brand's visual and messaging identity from early stage
Active side projects, personal creative work, or independent practice
Proficient in modern design tools (Figma, After Effects, Premiere, or similar)
Comfortable operating in ambiguity and moving quickly at a startup
Nice to Have
Experience in video production, such as concepting, shooting, editing
Experience in graphic and motion design for brands, campaigns, and editorial
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