Skip to content
Unto LabsUnto LabsSan Francisco, CA

Creative Lead

Leads brand identity, messaging, visual design, and campaigns for a blockchain infrastructure company. Translates technical concepts into compelling stories for developers and mainstream audiences, building the creative function from scratch. Requires 5+ years experience and proficiency in Figma, After Effects, Premiere.

Salary not listed
On-site5+ YOEBrand Design

About the role

Responsibilities

  • Define and evolve Unto Labs' brand identity, visual language, messaging, and creative direction across all channels
  • Lead the development and refinement of core brand messaging for key audiences across developer, partner, and mainstream user communities
  • Design and deliver campaign creative for product launches, developer events, and ecosystem milestones
  • Build design systems and templates that scale across web, social, print, and event collateral
  • Translate complex technical concepts, such as consensus protocols, cryptography, and distributed systems, into compelling and understandable visual and narrative stories for non-technical audiences
  • Collaborate closely with engineers and product leads to highlight the story behind what we're building
  • Lead creative efforts for press and major launches, coordinating visuals, messaging, copy, and multimedia for maximum impact

Qualifications

  • 5+ years in a creative role spanning brand, messaging, and multimedia, ideally at a technology company or creative studio
  • Experience shaping stories and messaging for highly technical products to both developer and mainstream audiences
  • Proven ability to build a brand's visual and messaging identity from early stage
  • Active side projects, personal creative work, or independent practice
  • Proficient in modern design tools (Figma, After Effects, Premiere, or similar)
  • Comfortable operating in ambiguity and moving quickly at a startup

Nice to Have

  • Experience in video production, such as concepting, shooting, editing
  • Experience in graphic and motion design for brands, campaigns, and editorial
  • Portfolio demonstrating range: brand campaigns, video, motion graphics, and editorial design

Compensation and Benefits

  • Competitive salary commensurate with experience
  • Significant equity and upside potential
  • Flexible work environment
  • Unlimited vacation policy
  • Health insurance
  • Hardware and production tool allowance
  • Conference and learning budget

Skills

FigmaAfter EffectsPremiereMotion DesignGraphic DesignVideo ProductionDesign SystemsBrand MessagingVisual DesignCampaign Creative

Similar roles

Brand Design jobs
Nooks

Brand Design Lead

NooksSan Francisco, CA

Lead the visual identity and creative output for Nooks' marketing across digital, campaigns, web, and in-person experiences. Hands-on senior IC role requiring 7+ years brand design experience, exceptional taste, and the ability to build scalable creative systems and partner networks.

Salary not listed
Hybrid7+ YOEBrand Design
OpusClip

Senior Visual Designer

OpusClipMountain View, CA

Lead end-to-end brand refresh and web experiences for an AI video company. Independently design, animate, and ship production pages in Figma, Rive, and Webflow while owning visual direction, roadmap, and conversion-focused outcomes.

175k – 220k/yr
On-site5+ YOEBrand Design
Airbnb

Brand Media Lead

AirbnbUnited States

Lead North America media strategies for Airbnb, managing agency relationships, developing global campaigns with local relevance, overseeing multi-channel spend (digital, social, OOH), and driving brand behaviors through integrated storytelling and optimization. Requires 12+ years in media/agency roles with global program experience.

160k – 200k/yr
Remote12+ YOEBrand Design
Wispr Flow

Senior Designer, Brand & Growth Marketing

Wispr FlowSan Francisco, CA

Senior Designer responsible for shaping creative direction for product launches and growth campaigns at an AI voice dictation company. Translate complex AI features into compelling visual stories across web, email, paid media, and social while owning end-to-end campaign execution with strong focus on craft, conversion, and brand storytelling.

170k – 190k/yr
On-site5+ YOEBrand Design
Headway

Lead Brand & Creative Strategist

HeadwayUnited States

Lead the development of Headway's first comprehensive brand strategy and creative direction to make mental healthcare a household name. Define positioning, narrative, voice and visual identity; drive campaign creative strategy; build scalable brand systems and guidelines; and steward the brand internally across the organization. Requires 10+ years building trusted brands in complex or regulated industries.

225k – 282k/yr
Remote10+ YOEBrand Design