Senior Staff Visual Designer

Responsibilities

• Own the design vision for growth marketing initiatives, translating complex clinical and product value propositions into compelling visual narratives that drive enrollment.
• Bring new products to market by launching member offerings and experiences with creative systems and campaign assets.
• Design integrated campaigns across channels, creating cohesive experiences that move members from awareness to action.
• Define the end-to-end member journey and shape consistent, intuitive, and impactful brand touchpoints.
• Scale and evolve design systems, libraries, templates, and components while maintaining consistency and craft.
• Mentor and develop visual designers through feedback, coaching, and example-setting.
• Elevate and unify the brand across B2C channels through design, experimentation, and insights.
• Codify brand expression in scalable, component-based systems that support an AI-forward creative future.
• Lead initiatives from ambiguity to launch, establishing strategy, visual direction, and execution.
• Partner with Growth Marketing, Product, Content Strategy, Creative Operations, and leadership.
• Use performance data, member behavior, and experimentation learnings to refine concepts and inform creative strategy.
• Present work clearly, articulating rationale, tradeoffs, and recommendations.
• Establish feedback and operational practices that help the team perform at a high level.

Requirements

• 3+ years of visual design experience in brand, growth marketing, integrated campaigns, or related creative environments.
• Portfolio demonstrating high-quality visual design across web, email, paid media, landing pages, direct mail, and brand storytelling.
• Experience leading visual strategy and execution for integrated marketing campaigns, product launches, or member-facing go-to-market initiatives.
• Expert proficiency in Figma and Adobe Creative Suite.
• Experience building or evolving design systems, templates, and component libraries.
• Experience partnering cross-functionally with marketing, product, and content stakeholders.
• Experience using performance data or experimentation results to inform creative decisions.

Nice-to-haves

• Experience in healthcare, digital health, or consumer subscription.
• Experience designing B2C or B2B2C member journeys.
• Experience leading design teams and raising design standards through critique, process improvement, and creative direction.
• Experience in agile, sprint-based, or experimentation-heavy environments with multiple concurrent workstreams.

Compensation and Benefits

• Annual salary range: $186,000–$250,000.
• Hybrid role based in the San Francisco office, with in-person attendance three days per week.
• Medical, dental, and vision coverage, including gender-affirming care, family and fertility planning tools, and travel reimbursements where applicable.
• Traditional or Roth 401(k) options with a 2% company match.
• Learning and development stipend.
• Discounted company stock through an employee stock purchase plan.