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Customer Marketing Manager

153k – 269kSan Francisco, CANew York, NYProduct MarketingHybrid8+ YOE
Summary

Lead customer and partner storytelling strategy at Figma, developing content programs that support Product, Editorial, Growth, and Sales. Requires 8+ years in SaaS/tech content marketing with strong editorial skills and hands-on Figma experience.

About the role

What you’ll do at Figma:

  • Own the content strategy for customer and partner stories — developing briefs, shaping drafts, and ensuring every piece meets a high bar for quality, clarity, and brand voice
  • Source and shape stories that advance Figma's strategic priorities — AI, enterprise, platform, and public-company narratives — with sound judgment about what moves the needle
  • Design and direct AI-assisted workflows for sourcing, drafting, and distribution — scaling output while maintaining quality
  • Serve as an internal platform for customer storytelling, proactively supporting Product, Editorial, Growth, and Sales with the narratives they need
  • Develop repeatable intake, prioritization, and production systems; manage vendor relationships and associated budgets

We'd love to hear from you if you have:

  • 8+ years in content marketing, storytelling, or content program management in SaaS or tech, with a track record of elevating content quality across a team or program
  • Sharp editorial sensibility: the ability to recognize a strong story, brief it clearly, and shape others' work with precision and care
  • Hands-on experience with Figma and familiarity with design and development workflows, including AI
  • Experience running content programs end-to-end: intake, prioritization, production, and distribution at scale
  • A bias for action and ownership — you spot what needs to happen, move without being asked, and raise the bar for the work around you
Skills
Content MarketingStorytellingContent StrategyProgram ManagementEditorialContent ProductionVendor ManagementBudget ManagementAI WorkflowsFigma
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