Senior Business Analyst (Growth Marketing)

Responsibilities

• Partner with performance marketers on the Growth Marketing team to analyze campaign performance and identify opportunities to improve marketing efficiency and return on ad spend.
• Develop and maintain reporting and dashboards that monitor performance across channels, geographies, and campaigns.
• Translate media performance, site behavior, and downstream conversion metrics into clear insights that inform optimization decisions.
• Support experimentation and measurement efforts, including incrementality testing, platform lift studies, and other performance marketing experiments.
• Collaborate with Data Science to integrate modeling outputs such as marketing mix models, attribution models, and predictive forecasts into decision-making.
• Analyze cross-channel performance to inform budget allocation, pacing decisions, and growth planning.
• Work closely with marketing stakeholders to structure business questions, define KPIs, and develop measurement plans for new initiatives.
• Communicate insights clearly to both technical and non-technical stakeholders, influencing marketing strategy through data-driven recommendations.

Qualifications

• 4+ years of experience in analytics, preferably supporting marketing or growth teams in a consumer business.
• Strong analytical problem-solving skills with the ability to translate complex datasets into actionable business insights.
• Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.
• Highly adept at leveraging AI tools to increase efficiency and quality of work.
• Experience analyzing paid media performance across channels such as paid search, social, display, or affiliate marketing.
• Familiarity with experimentation frameworks, marketing attribution, or incrementality testing.
• Excellent communication skills with the ability to influence stakeholders through clear storytelling and data visualization.
• Highly organized and able to manage multiple priorities in a fast-paced environment.