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BaselayerBaselayerNew York, NY

Graphic Designer

Graphic Designer responsible for owning Baselayer's visual identity across website, marketing, social, sales collateral, events, and investor materials. Requires 2+ years experience, strong portfolio, expertise in Figma/Adobe, motion/illustration skills, and ability to translate technical concepts into compelling visuals.

62k – 104k
On-site2+ YOEBrand Design

About the role

Responsibilities

  • Master and apply Baselayer’s visual brand and design system, ensuring consistency and quality across every touchpoint
  • Design across a wide surface area: web page design, static graphics design, infographic design, marketing campaigns, social content, sales decks, one-pagers, and event and investor materials
  • Translate complex, technical concepts into clear, compelling visuals and data storytelling
  • Partner with marketing and leadership to bring launches, campaigns, and narratives to life
  • Establish and evolve templates, and reusable assets that let the team move faster
  • Raise the creative bar across the company, giving feedback and setting standards for design quality
  • Manage multiple projects and deadlines, shipping high-quality work at startup speed
  • Work with internal stakeholders to transform requests / needs into the envisioned / scoped deliverables

Requirements

  • 2+ years of graphic or brand design experience, with a portfolio that demonstrates range and polish
  • Expert command of the design toolkit (Figma, Adobe Creative Suite, Flora)
  • Motion, illustration, and/or short-form video skills
  • Strong foundation in typography, layout, color, and brand systems
  • Experience designing across digital and print: web, social, presentations, and marketing collateral
  • Ability to take projects from concept to finished asset independently
  • Ability to leverage AI to automate your workflow or expand how we are able to create something

Nice-to-Haves

  • Experience in fintech, B2B, or technical categories
  • Experience designing data visualizations and turning numbers into clear stories
  • Proactive, opinionated about craft, and motivated to build something that lasts

Compensation

  • Hourly Rate: $30 - $50 / hr

Skills

FigmaAdobe Creative SuiteFloraMotion DesignIllustrationTypographyData VisualizationBrand Systems

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