tastytradeChicago, ILJul 22

SEO Specialist

SEO Specialist responsible for managing IG North America websites, executing SEO and generative search optimization (GEO) strategies, conducting keyword research, technical audits, content optimization, and performance monitoring to drive organic growth and visibility.

75k – 95k/yr

On-site1+ YOEContent Marketing

About the role

What You'll Do

Manage day-to-day operations for IG North America websites, including content updates and organic performance monitoring
Support the development and execution of a comprehensive SEO and GEO strategy to improve organic visibility, search rankings, and presence in AI-generated search results
Partner with the Web & CRO Lead to ensure SEO and GEO initiatives align with broader website optimization and conversion goals
Conduct keyword research and ensure effective, natural keyword integration across web pages and content
Conduct technical SEO audits covering crawlability, indexability, XML sitemap hygiene, canonical tags, and redirect management, partnering with developers to resolve issues
Monitor Core Web Vitals and site performance metrics, flagging issues that may impact organic search visibility and user experience
Support backlink profile monitoring and competitor gap analysis to identify link-building and outreach opportunities
Implement and maintain structured data (schema markup) and international SEO elements, such as hreflang tags, to strengthen search and AI visibility across regions
Audit and optimize existing content to improve organic performance, engagement, and alignment with SEO and GEO best practices
Help establish content guidelines for web writing, including tone, structure, length, and SEO/GEO best practices
Structure and organize content strategically to support crawlability, topical authority, and citation by generative search engines
Manage digital asset libraries, ensuring all content is SEO-optimized, ADA-compliant, and properly organized
Assist with website troubleshooting and coordinate with technical teams to resolve issues quickly

Who You Are

Bachelor's degree in marketing, communications, IT, data analytics, computer science, web development, or related field
1-3 years of experience in website management, SEO, or digital marketing
Proficiency with content management systems (Contentstack preferred), HTML, CSS, tag management, and basic web technologies
Familiarity with keyword research tools, SEO performance metrics, and an interest in GEO/AI search trends
Exposure to technical SEO concepts (crawling, indexing, site architecture) and tools like Google Search Console a plus
Understanding of responsive design principles and good user experience
Strong analytical skills with experience using Google Analytics and other web analytics platforms
Ability to translate SEO and GEO insights into actionable content and website recommendations
Experience with website accessibility standards and regulatory compliance a plus
Detail-oriented with excellent project management and communication skills
Self-motivated learner who thrives in a fast-paced, collaborative environment
Ability to listen, understand, assess, and assist with any customer issues, asking questions as needed and giving detailed directions in response
Familiarity with Figma and Jira helpful

Compensation and Benefits

Salary: $75,000-$95,000
Discretionary Performance Bonus: 5-10% of base salary based on individual and company performance
Performance Bonuses
Stock Purchase Options
Medical/Vision/Dental Benefits
401k Plan
20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
10 Paid Sick Days
Gym Membership Reimbursement
Commuter Benefits
Pet Insurance
Wellness & Mental Health Programs
Charitable Donation Matching
Two Paid Volunteer Days Off
Daily catered lunch when in the office
Full kitchen with snacks and beverages
In-building gym
Shuttle to/from Metra

Skills

SEOgeocontentstackHTMLCSSgoogle search consoleGoogle Analyticsschema markupkeyword researchtechnical seocore web vitalsFigmaJira

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