Integrated Brand Campaign Lead

Integrated Brand Campaign Leadership

• Own year-long integrated brand campaign strategy, narrative expression, and execution that ladders into the one-year integrated brand plan.
• Translate approved brand priorities into cohesive campaign strategies, briefs, channel plans, and go-to-market execution across paid, owned, and earned touchpoints.
• Build and manage campaign workbacks, briefs, decision milestones, launch plans, and post-launch learning loops.
• Ensure campaign work is integrated and sequenced across parent brand and vertical marketing priorities.
• Operate as a player-coach: build strategy, write briefs, manage workbacks, lead meetings, and execute high-priority initiatives.
• Shape integrated brand campaign development as a discipline by establishing planning principles, briefing standards, trade-off criteria, decision frameworks, and operating rhythms.

Cross-Functional Leadership and Integration

• Serve as senior brand campaign lead across partners including Creative, Vertical Marketing, Business Intelligence, Channel, Public Relations and Communications, Product Marketing, and Operations.
• Align stakeholders around priorities, timelines, trade-offs, and success measures in a matrixed environment.
• Identify where parent-brand campaigns should extend into vertical businesses.
• Operate with a first-team mindset balancing parent-brand goals, vertical needs, and enterprise trade-offs.
• Surface strategic trade-offs early and help teams make timely decisions in ambiguous situations.

Brand Stewardship and Strategic Support

• Partner with the Brand Director to steward the onX brand across integrated campaigns, ensuring consistent application of brand guidelines.
• Contribute to the annual brand content calendar with the Brand Director and vertical marketing leaders.
• Integrate Access and Stewardship narratives into parent-brand storytelling.
• Identify enterprise-relevant brand and business problems that integrated campaigns can solve and translate into focused priorities.

Measurement, Optimization, and Business Impact

• Own campaign-level measurement strategy with Data Analytics, Channel, and Marketing Measurement partners; define KPIs, reporting cadences, and learning plans.
• Use data, customer insight, and performance signals to refine creative direction, channel mix, sequencing, and investment recommendations.
• Ensure campaign planning clarifies business relevance including awareness growth, engagement quality, and demand capture.
• Turn campaign results into executive-ready recommendations for optimization and future decisions.

Budget and Partner Leadership

• Manage integrated campaign budgets across channels and initiatives.
• Lead agency and external partner relationships for campaign development and execution.
• Track budget decisions against priorities, impact, and feasibility.
• Make strategic investment recommendations across the campaign portfolio.

People Leadership and Capability Building

• Directly manage and develop one Brand Manager, providing direction, coaching, feedback, and accountability.
• Delegate effectively while owning portfolio-level strategy, prioritization, integration, and results.
• Set clear expectations for quality, pace, ownership, and decision-making.
• Act as a multiplier by mentoring others and raising the bar on integrated campaign thinking.