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KalshiKalshiNew York, NY

Perps Content Marketer

Owns trader education for perpetual contracts by creating articles, hosting video content, and rebuilding the Learn Hub into a growth channel. Requires 4+ years of educational or growth content experience, strong trading knowledge, and comfort as an on-camera senior individual contributor.

150k – 250k/yr
On-site4+ YOEContent Marketing

About the role

Responsibilities

  • Own the end-to-end trader education strategy for perpetual contracts (perps), extending to prediction-market learning content as capacity allows.
  • Write and publish educational articles explaining perps mechanics and trading strategies to new and existing traders.
  • Plan, script, and host first-party video content, including a YouTube series focused on trading education.
  • Build a consistent YouTube content cadence and library.
  • Rebuild and manage the Learn Hub as a structured, discoverable, conversion-oriented growth channel.
  • Collaborate with Growth, Product, Marketing, Legal, and Compliance to keep educational content accurate and aligned with product launches and regulatory considerations.
  • Establish scalable content workflows, templates, and potentially AI-enabled tooling.
  • Track educational-content performance against acquisition, activation, and conversion metrics, and iterate accordingly.

Requirements

  • 4+ years of experience building and owning educational or growth-driving content, ideally in fintech, crypto, or trading.
  • Demonstrated experience building a content function or hub from the ground up and scaling it.
  • Excellent writing and editing skills across articles, scripts, and educational materials.
  • Comfortable hosting, scripting, and appearing on camera in first-party video content.
  • Knowledge of trading and financial markets, including trading strategy and mechanics.
  • Ability to explain complex financial and trading concepts clearly to first-time users.
  • Ability to operate as a senior individual contributor, owning strategy and execution independently.
  • Strong cross-functional collaboration skills, including with Growth, Product, Legal, and Compliance.

Nice-to-haves

  • Experience with AI-enabled content workflows or tooling.

Compensation and Benefits

  • Annual salary range: $150,000–$250,000, plus equity and benefits.

Skills

tradingfinancial marketsContent Strategyeducational contentcontent writingeditingyoutubevideo scriptingon-camera hostingSEOcontent management systemsconversion optimizationAnalyticsai content toolingRegulatory Compliance
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