Alliances Marketing Manager

Responsibilities

GTM Relationship Strategy and Management

• Collaborates with alliance partners (Morgan Stanley, New York Stock Exchange, Odyssey Trust, Ramp, Sequoia) and Carta GTM teams to develop cobranding/comarketing strategies and demand generation efforts.
• Creates cross-functional strategies with Marketing, Business Development, Sales, Customer Success, and oCXO for execution, measurement, and iteration.
• Develops annual and quarterly comarketing plans with marketing stakeholders.
• Works within constraints to determine KPIs and assess performance.
• Maintains professionalism and responsiveness with partners.

Marketing Communications and Enablement

• Partners with sales/delivery/advisory teams to understand enablement needs.
• Develops mid-to-bottom funnel collateral and digital content with content, customer marketing, and partner teams.
• Captures customer success stories and communicates insights.
• Collaborates on digital content optimization and social activation.
• Evolves messaging for product integrations and aligns on media efforts.

Events and Field Marketing

• Engages on mutual events, from fully-owned to third-party.
• Develops localized field strategies in key geo-hubs like New York Metro and San Francisco Bay Area.
• Designs activations with thought leaders and executives.
• Leverages partners for events and speaking opportunities.
• Drives participation with lifecycle marketing and events teams.

Account-Based Marketing

• Develops and manages target lists for ABM with partner and sales teams.
• Creates ABM workstreams and reports progress.
• Allocates co-marketing budget if prioritized.

Requirements

• Excellent relationship management skills with partners and stakeholders.
• Maturity to manage high-stakes relationships and own alliances strategy.
• Understanding of marketing functions and ability to influence cross-functionally.
• Proven track record managing channel/alliance partners.
• Expertise across GTM functions.
• BA required; SaaS, fintech, or financial services experience desirable.
• 6+ years GTM or related experience; alliances/channel/partner marketing required.

Compensation

• Minimum cash compensation (salary + commission if applicable): $161,500 - $190,000 in San Francisco, CA and New York, NY.