Senior Product Manager

What You’ll Own

Product Strategy & Roadmap

• Define and drive the product strategy and roadmap for your hardware initiative, balancing near-term launch milestones with longer-term market opportunity.
• Translate customer insights, market signals, and business goals into a clear, defensible product vision.
• Make prioritization calls under ambiguity, and bring your team along with you when you do.
• Act as the internal champion for your product, aligning stakeholders from engineering to the executive team.

Customer & Market Insight

• Get in front of customers, prospects, and channel partners regularly: not just to validate assumptions, but to actively hunt for unmet needs.
• Build a deep understanding of jobs-to-be-done across the verticals this product will serve.
• Run lightweight experiments to pressure-test hypotheses before committing to full builds.
• Stay close to the competitive landscape and surface insights that sharpen our positioning.

Cross-Functional Execution

• Partner tightly with Digital and Beverage Product, Engineering, Design, Program Management, Operations, and Quality to drive the product through each stage of development, including ownership of product requirements.
• Coordinate with Finance, Sales, and Marketing to ensure go-to-market readiness at launch.

Commercial Ownership

• Define pricing, positioning, and value proposition in partnership with Product Marketing and Finance.
• Track product performance post-launch and use data to drive continuous improvement.
• Own the commercial narrative for your product, internally and in customer-facing contexts.
• Identify opportunities to improve unit economics and scale efficiently as the product matures.

What We’re Looking For

• 6–8 years of product management experience, ideally with physical or connected hardware products (consumer electronics, appliances, IoT, CPG, or adjacent categories).
• Demonstrated experience owning a hardware product through a full launch cycle from definition through GA and beyond.
• Strong instincts on when to go deep vs. move fast; you know how to run scrappy experiments without cutting corners that matter.
• Quantitatively sharp: comfortable analyzing data from deployed fleets, identifying trends, and turning them into decisions.
• Excellent communicator who can tailor the message to a customer, an engineer, or a board member with equal fluency.
• High ownership mentality. You don’t wait to be asked. You don’t let things fall through the cracks.
• Comfortable operating in a fast-moving, cross-functional environment where the path isn’t always paved.
• Technical bachelor’s degree preferred; what matters most is your ability to earn the respect of the engineering team.