Senior Social Content Operations Manager
Leads Airbnb’s social growth and content operations across China’s video-driven platforms, including strategy, production, audience engagement, agency management, and growth pilots. Requires 8+ years of relevant experience, strong platform expertise, cross-functional project leadership, and data-driven execution.
About the job
Responsibilities
- Own and drive social growth strategy across video-driven platforms and evolving social ecosystems, identifying platform opportunities and operational gaps.
- Lead and execute social operations, including content strategy, content production, audience engagement, and platform growth initiatives.
- Initiate innovative growth pilots to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.
- Collaborate with Growth Operations, Marketing, Communications, Product, and other cross-functional stakeholders to align social initiatives with broader business priorities and gain support.
- Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high execution standards.
- Monitor platform trends, user behaviors, and evolving social ecosystem shifts to continuously improve the local platform growth playbook.
Requirements
- 8+ years of experience in social operations, platform operations, content marketing, or social growth-related roles.
- Strong understanding of video-driven local platforms such as Douyin, RedNote video, and Bilibili, including platform-native content formats, search and discovery mechanisms, and operational best practices.
- Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.
- Proven experience managing local agencies and driving projects forward, with knowledge of industry best practices.
- Strong project management skills and the ability to independently drive complex, cross-functional initiatives end-to-end.
- Data-driven growth mindset with the ability to identify opportunities and improve performance through data and insights.
- Excellent collaboration and stakeholder management skills across internal teams and external partners or agencies.
- Ability to navigate ambiguity and evolving business priorities while maintaining high-quality execution.
- Creativity, self-motivation, and passion for social platforms, travel, and evolving consumer behaviors.
- Proficiency in English as a working language.
Skills
Douyin, Rednote, Bilibili, Short-Form Video, Content Marketing, Social Media Marketing, Content Strategy, Content Production, Audience Engagement, Platform Growth, Livestreaming, Community Marketing, Project Management, Data Analysis
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