Marketing Operations Manager

Responsibilities

• Build and maintain marketing dashboards and funnel and attribution models in Salesforce and Hex.
• Define and evolve marketing reporting frameworks and KPIs, including campaign performance, funnel conversion, and pipeline attribution.
• Partner with Data Engineering and Revenue Operations to support reliable marketing data models.
• Own complex and ad hoc reporting and analysis requests; write, QA, and debug SQL queries.
• Build self-service reporting for marketing and demand generation teams.
• Lead lifecycle workflow and nurture campaign strategy, including campaign building, QA, launches, and iteration.
• Own campaign operations end to end, including audience segmentation, list management, Marketo campaign builds, landing pages, forms, tagging, naming conventions, and UTM conventions.
• Maintain documentation and enable the broader team on marketing operations processes.
• Manage the marketing operations agency relationship, including prioritization, deliverable QA, timeline tracking, and handoffs.
• Own the campaign production workflow and lead handoff to sales; identify and address process bottlenecks.
• Lead email and database hygiene, including deliverability, CAN-SPAM and GDPR compliance, subscription management, and send-calendar governance.

Requirements

• 4–6+ years of marketing operations experience in a SaaS startup environment, including ownership of reporting and analytics.
• Deep proficiency with Salesforce and Marketo or comparable marketing automation and CRM tools.
• Strong fluency with BI tools such as Hex, Looker, or Omni.
• Strong SQL skills, including writing, QAing, and debugging queries.
• Experience building reporting frameworks or dashboards used by leadership and demand generation teams.
• Analytical ability to interpret data, identify trends, and translate findings into recommendations.
• Experience partnering with Data Engineering, Revenue Operations, and Demand Generation teams.
• Experience managing external partners or vendors to deadlines.
• Exceptional attention to detail and ability to manage multiple priorities.
• Strong project management skills and ability to coordinate complex, cross-functional projects.

Nice-to-haves

• Experience with AI tooling and workflows such as Clay, n8n, or Conversion.ai.

Compensation and Benefits

• Typical US starting salary: $115,000–$150,000 USD.
• Typical US premium-market starting salary: $125,000–$170,000 USD.
• Flexible, remote-friendly work environment.
• Employer healthcare contributions.
• Company stock options.
• Flexible time off in the US.
• $500 home-office setup benefit for remote employees.
• Opportunities to attend company-wide offsites.