SEO/GEO Specialist
Owns doola’s SEO and generative engine optimization strategy to grow paid plan purchases through traditional and AI search. The role requires 4–7+ years of revenue-focused organic growth experience, technical SEO expertise, backlink building, analytics, and cross-functional execution.
About the job
Responsibilities
- Own organic and AI search as a revenue channel, driving measurable paid plan purchases through SEO and generative engine optimization (GEO).
- Build category authority across Google and AI search platforms, including ChatGPT, Gemini, and Claude.
- Map LLM belief states for priority queries and identify citation gaps versus competitors.
- Develop conversion-focused content strategies mapped to specific products, search intent, and customer journey stages.
- Optimize content and brand presence for AI platforms to increase citation frequency and visibility.
- Identify and close authority gaps through digital PR, proprietary data, listicle placements, executive thought leadership, and high-trust backlinks.
- Manage external vendors and contractors supporting digital PR, link acquisition, content production, and technical SEO.
- Lead technical SEO and on-page execution with engineering; audit site health, prioritize technical fixes, and optimize commercial pages for search engines and LLM citation.
- Coordinate with paid media, conversion rate optimization, and product teams to align strategies and improve landing-page conversion.
- Report weekly leading indicators and monthly revenue contribution to marketing leadership.
Requirements
- 4 to 7+ years of experience in SEO, content strategy, or organic growth roles.
- Demonstrated success turning organic search from a traffic source into a revenue channel, with measurable conversion or pipeline results.
- Experience building and scaling SEO programs spanning technical SEO, on-page optimization, backlink acquisition, digital PR, listicle placements, and citation building.
- Familiarity with Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
- Hands-on experience with Generative Engine Optimization and understanding of how large language models surface, rank, and cite content.
- Experience with AI search tracking tools such as Otterly.AI, Peec AI, LLMrefs, or Profound.
- Familiarity with content management systems such as Webflow, WordPress, or equivalent.
- Strong analytical skills connecting organic growth metrics to revenue, conversions, and customer acquisition.
- Experience with keyword research, content planning, and conversion-focused landing-page strategies.
- Ability to manage SEO, content, and link-building agencies, freelancers, or contractors.
- Comfort working cross-functionally with content, marketing, and product teams.
- Excellent written and verbal communication skills in English.
Skills
- SEO
- Generative Engine Optimization
- Technical SEO
- On-page SEO
- Backlink Acquisition
- Digital PR
- Content Strategy
- Keyword Research
- Landing Page Optimization
- Google Search Console
- Ahrefs
- SEMrush
- Webflow
- WordPress
- Large Language Models
Skills
SEO, Generative Engine Optimization, Technical Seo, On-Page Seo, Backlink Acquisition, Digital Pr, Content Strategy, Keyword Research, Landing Page Optimization, Google Search Console, Ahrefs, Semrush, Webflow, WordPress, LLMs
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