Senior Brand Designer

Design Creative Strategy

• Experience building and maintaining design systems — create reusable components, enforce visual consistency, and evolve the system as the brand grows
• Strong creative concepting skills — take a brief from whiteboard to moodboard to finished campaign with a clear point of view
• Demonstrated ability to build visual brand recall in market across campaigns, channels, and audiences
• High-volume, multi-workstream ownership — manage several concurrent projects across different teams and deadlines without losing quality or momentum
• Independently own a brief end-to-end: intake, concept, stakeholder alignment, production, and delivery
• Experience across print, physical, and digital mediums — comfortable designing a conference booth as a display ad
• Brings a clear POV through visual storytelling — work has a perspective, not just execution
• Co-brand fluency — experience managing partner or co-branded materials programs, including versioning, approvals, and brand governance across a partner ecosystem
• Comfortable managing and directing external vendors: photographers, videographers, illustrators, and web developers

Events & Physical

• End-to-end design for the Vestwell event experience
• Conference booth activations, signage, and environmental design
• Branded merchandise and swag
• OOH campaign assets

Campaigns & Brand

• GTM creative for new product and feature launches
• Integrated brand campaign assets across channels
• Brand system extensions
• Creative concepting: moodboards, visual directions, and campaign frameworks

Growth & Digital

• Growth channel digital ads: display, Meta, Reddit, and other paid formats — multiple sizes and personas
• Ongoing social media creative for Instagram, LinkedIn, and other platforms
• Landing pages for campaigns, gated content, and partner-specific experiences
• Email design and HubSpot template build/deployment

Sales Enablement & Collateral

• One-pagers, decks, and webinar visuals
• RFP and proposal design
• Co-branded partner materials — logos, collateral, and partner-specific versioning
• App screen and product UI support as needed

Design Operations

• Own and manage the marketing design request intake process — triage the Asana queue, prioritize across stakeholders, and run a weekly design sync
• Onboard new teammates and stakeholders to the design request workflow
• Maintain and organize Figma files and the shared media library
• Coordinate with external vendors and freelancers on timelines and deliverables

Requirements

• 5+ years of brand or marketing design experience, ideally in B2B SaaS or fintech
• A portfolio that demonstrates both creative range and consistent brand thinking — across digital and physical
• Experience working in a fast-paced, cross-functional environment where you are managing multiple projects and stakeholders simultaneously
• Strong written and verbal communication — give clear feedback, write tight creative briefs, and can explain design decisions
• Low-ego collaborative style: work well with opinionated stakeholders and know when to hold your ground and when to flex
• High attention to detail and a strong visual standard — notice when something is off and fix it
• Figma (Pro) — expert-level, including components, auto-layout, prototyping, and file organization for team use
• Adobe Creative Suite — Photoshop, Illustrator, and related tools for production-level work
• InDesign — for print-ready collateral, sales materials, and multi-page documents
• HubSpot CMS — designing and building/deploying landing pages and email templates directly in HubSpot