Product Manager II, Growth

Responsibilities

• Own the strategy and roadmap for a core area of the Growth funnel (acquisition, conversion, activation, or retention), setting measurable goals tied directly to company growth targets across web and app experiences.
• Drive product discovery, delivery, and iteration end-to-end, partnering with Engineering, Design, and Analytics to ship scalable, high-impact solutions on accelerated timelines.
• Design and run a high-velocity experimentation program — define hypotheses, structure A/B tests, interpret results, and translate learnings into a compounding roadmap of wins.
• Partner with Marketing, Operations, and Finance leadership to align cross-functional initiatives and influence company-level growth strategy.
• Lead deep quantitative and qualitative analysis to surface friction points, size opportunities, and build the business case for new investments; prioritize ruthlessly against impact.
• Write crisp product specs and operate as the directly responsible individual for execution quality from discovery through launch and post-launch iteration.
• Mentor more junior PMs and analysts, raise the bar for the team's product craft, and contribute to Growth team operating cadence and best practices.

Requirements

• 3–5+ years in product management, growth, or a related role with a demonstrated track record of shipping products that produced measurable business impact.
• Strong analytical and problem-solving skills; proficient in SQL and product analytics tools (Amplitude, Sigma, or equivalent) and able to independently pull, model, and interpret data without analyst support.
• Direct experience with DTC subscription products or digital consumer growth funnels, including running structured experimentation programs.
• Excellent written and verbal communication; proven ability to influence senior stakeholders, navigate competing priorities, and articulate trade-offs to technical and non-technical audiences alike.
• Sharp product intuition and user empathy paired with a rigorous, data-informed mindset and a bias toward iterative shipping over big-bang launches.
• Comfort with ambiguity; ability to define problems, structure approaches, and drive clarity in fast-moving, loosely-defined spaces.
• Highly organized, adaptable, and energized by a fast-paced, collaborative environment.
• Passionate about fitness, wellness, and WHOOP's mission.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.