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Kaizen LabsKaizen LabsNew York, NY

Digital Designer

Kaizen seeks a Digital Designer to create stunning landing pages, motion/illustration work, and a cohesive visual identity for their government technology platforms and marketing presence. The role involves shipping work in code, leveraging AI tools, and partnering with sales on pitch materials to build trust in public services.

135k – 165k/yr
HybridBrand Design

About the role

What You'll Do

  • Design and ship landing pages, campaign sites, and entry points for agency platforms that convert both agency stakeholders and mission-driven talent.
  • Build the constituent-facing visual system (typographic voice, motion language, illustration style) so every agency application carries an unmistakable Kaizen signature.
  • Develop Kaizen's own web presence including the marketing site, launch moments, flyers, and campaign work.
  • Ship your own work in code.
  • Use AI-native creative tools as real leverage to produce at high volume and quality.
  • Partner directly with Sales and BD on federal pitch materials, demo environments, and proposal assets.
  • Work closely with our Design Lead, CEO, and engineering teams to ensure product and brand alignment.

What You'll Bring

  • A portfolio with real range: web design work that's both beautiful and functional, motion with craft and intention, illustration that doesn't read as stock.
  • A record of shipping independently, start to finish. You build with tools like Claude Code against your most ambitious idea.
  • Strong command of web-native design, including layouts, typography, and interactions in a browser.
  • Fluency with motion and animation tools (After Effects, Rive, Lottie, Jitter, or equivalent) used to add clarity.
  • Fluency with AI creative tools such as Midjourney, Runway, or Firefly, used as genuine creative leverage.
  • Experience building or significantly evolving a brand system from first principles.

Strong Candidates May Also

  • Have designed for B2G, B2B, or mission-driven organizations where credibility carries as much weight as aesthetics.
  • Have worked against USWDS or a comparable government design standard.
  • Have a point of view on what great government-facing design looks like.

What Kaizen Offers

Health & Insurance

  • 100% coverage for medical (Oxford/United Gold and Platinum PPO), dental (Guardian PPO), and vision (Beam) for employees and dependents.
  • $100,000 in fully paid life insurance.
  • FSA and Dependent Care FSA.
  • One Medical membership.
  • Fertility and family-building support through Carrot.
  • 401(k) with 2% company match.

Family & Time Off

  • 16 weeks fully paid parental leave for birthing parents; 10 weeks for non-birthing.
  • Unlimited PTO with a two-week minimum.
  • Closed for all federal holidays and company-wide winter break.
  • Company-wide offsites.

Office & Remote Setup

  • Up to $750 one-time home office stipend for NYC employees; $500 for remote.
  • $50/month commuter benefit.
  • Expensed lunch in office.
  • Company-provided laptop.

Wellness

  • Fully covered gym membership at Grindhouse (NYC) or $100/month fitness reimbursement for remote.
  • $100/month utility stipend.
  • $500/year professional development.
  • $250/year recreation.
  • $300/quarter pet care stipend.

Skills

web designMotion DesignillustrationAfter Effectsrivelottiejittermidjourneyrunwayfireflybrand systemsweb developmentuswds

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