Senior Data Analyst, Marketing

What you'll work on

• Improve our marketing measurement and optimization programs (e.g. incrementality tests, a/b tests, attribution and potentially media mix modeling).
• Lead complex, high-visibility deep dives & analyses that drive business decisions and process or product improvements, particularly around our go-to-market motion.
• Be a strategic thought partner to cross-functional stakeholders by identifying opportunities, shaping hypotheses, and delivering actionable insights.
• Design and maintain scalable data models, AI-powered analytic tools, and analytics infrastructure (using BigQuery, dbt, and Omni) to empower self-serve analytics.
• Drive clarity in measurement and metrics definitions, helping teams understand what is happening in the business and what they can do to improve it.
• Promote a culture of data excellence through mentorship, documentation, and training.
• Contribute to team strategy, project prioritization, and the continuous evolution of analytics best practices.

What we're looking for

• 5+ years of experience in a data analytics role, preferably in a fast-paced, collaborative environment.
• Demonstrated experience in marketing analytics.
• Proficiency in SQL is essential. Knowledge of Python, a plus.
• Hands-on experience with modern data analytics stack (e.g. Airbyte, BigQuery, dbt, Hex, Omni, or equivalents), data modeling best practices.
• Experience with AI tools (e.g Claude Code, Codex)
• Strong communication and storytelling skills.
• Deeply curious with a drive to learn.
• Pragmatic. Looking for real world business impact, not a science project.
• A collaborative and empathetic mindset with experience supporting and leveling up your peers.

Compensation

Compensation range for this role can vary depending on experience, and for this role an indicative range is $120k-$160k + equity. Final compensation will depend on the level at which the candidate is hired, as we’re considering multiple levels for this role.

Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options