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AcuityMDAcuityMDBoston, MA

Content Marketing Manager

Content Marketing Manager responsible for owning the content calendar, creating high-quality articles, case studies, and thought leadership to establish the company as a leader in MedTech commercial excellence, support demand generation, and drive pipeline. Requires 5+ years experience in content marketing or related fields with exceptional writing and cross-functional collaboration skills.

105k – 145k
Remote5+ YOEContent Marketing

About the role

Responsibilities

  • Own the creation and execution of AcuityMD’s content calendar across blog, email, social, customer stories, and thought leadership programs
  • Partner with the Head of Brand & Communications to translate company narrative, positioning, and market insights into compelling content
  • Write and edit a wide range of content including articles, reports, case studies, event content, executive bylines, and customer success stories
  • Support Flywheel and other major company events through content development before, during, and after the event
  • Manage content production workflows and coordinate with internal subject matter experts, customers, freelancers, and agencies
  • Develop content that supports demand generation campaigns and helps prospects move through the buyer journey
  • Partner with Product Marketing to bring new products, features, and customer success stories to market
  • Drive content distribution across owned, earned, and social channels to maximize reach and engagement
  • Measure content performance and use data to continuously improve content quality, audience engagement, and business impact
  • Maintain a high bar for editorial quality, consistency, and brand voice across all published content

Requirements

  • 5+ years of experience in content marketing, editorial, communications, journalism, or a related field
  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience
  • Exceptional writing and editing skills with the ability to simplify complex topics into engaging, credible content
  • Experience developing content for multiple formats and stages of the buyer journey
  • Strong interviewing and storytelling abilities, particularly when working with customers and subject matter experts
  • Proven ability to manage multiple content projects and deadlines in a fast-paced environment
  • Analytical mindset with experience using performance data to optimize content strategy
  • Strong collaboration skills and ability to work cross-functionally with marketing, sales, customer success, product, and executive stakeholders
  • Highly organized, self-directed, and comfortable taking ownership from idea through execution

Nice-to-Haves

  • Experience in B2B SaaS, healthcare, MedTech, or other complex technology markets
  • Background in journalism, editorial, research, or communications
  • Experience supporting executive thought leadership or ghostwriting programs
  • Familiarity with SEO, content distribution, and marketing automation platforms
  • Experience producing content tied to conferences, webinars, or field marketing initiatives

Compensation and Benefits

  • Base salary range: $105,000-$145,000
  • Highly competitive cash compensation, equity, and benefits
  • Remote work with work-from-home stipend
  • Flexible PTO
  • 100% paid health, dental, and vision plans for employees (75% for dependents)
  • Home Office Stipend: $1,000
  • Learning Budget
  • Optional Team Retreats
  • Parental Leave: 8-16 weeks fully-paid

Skills

Content MarketingContent StrategyWriting And EditingSEOMarketing AutomationDemand GenerationThought LeadershipContent DistributionData AnalysisStorytelling

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