Director, SEO/GEO

Key Responsibilities

• Own Fora’s end-to-end organic search strategy across technical SEO, site architecture, on-page optimization, and content strategy, with goals tied to traffic growth, advisor acquisition, bookings, and broader business performance.
• Lead Fora’s generative engine optimization strategy by ensuring content, destination expertise, and advisor knowledge are structured and surfaced effectively across AI-powered discovery platforms, including ChatGPT, Perplexity, Google AI Overviews, Gemini, and emerging search experiences.
• Partner with Engineering to conduct technical SEO audits and improve crawlability, indexation, structured data, Core Web Vitals, site performance, and overall search health.
• Develop keyword, topic, and entity strategies that reflect how people search today, including conversational, intent-driven, and long-tail queries.
• Partner with Content to develop content briefs and optimization strategies that perform across both traditional search engines and AI-generated answers.
• Design measurement frameworks that track visibility across search engines and AI platforms, building reporting that connects organic performance to advisor growth, bookings, and key business outcomes.
• Build AI agents, scripts, and automated workflows that scale research, technical auditing, content optimization, citation monitoring, and reporting.
• Continuously evaluate emerging search technologies, algorithm changes, and AI platform behaviors, rapidly testing new approaches and translating insights into actionable strategies.
• Manage relationships with SEO and GEO agencies, vendors, and contractors to extend execution where appropriate.
• Partner with Analytics and Finance to measure program performance, forecast impact, evaluate return on investment, and connect SEO investment to core business metrics.
• Collaborate cross-functionally to ensure SEO and GEO are embedded into how Fora builds, launches, and optimizes products and content.

Requirements

• Seven or more years of experience leading SEO strategy and driving organic growth for a consumer, marketplace, or technology company.
• Deep technical expertise in SEO, including crawling, indexation, site architecture, structured data, schema markup, and Core Web Vitals.
• Hands-on experience writing scripts, building AI agents, or integrating APIs and automation tools to improve SEO workflows and operational efficiency.
• Experience developing strategies for AI-powered search, generative engine optimization, answer engine optimization, or large language model visibility.
• Strong proficiency with Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog, and AI platforms such as ChatGPT and Claude.
• Demonstrated ability to quickly learn new technologies, experiment with emerging tools, and translate insights into scalable solutions.
• Track record of using data to prioritize roadmaps, measure impact, and drive meaningful business outcomes.
• Experience partnering effectively with Engineering, Product, Content, Brand, Analytics, Marketing, and other cross-functional stakeholders.
• Ability to operate independently, identify opportunities proactively, and execute with a high degree of ownership.

Strongly Preferred

• Experience in travel, marketplaces, creator platforms, or other two-sided businesses.
• Experience managing external agencies, consultants, or contractors.
• Curiosity about the future of search, AI-powered discovery, and the evolving ways travelers research, plan, and book travel.

Compensation

• $150k - 210k + equity
• Unlimited vacation
• Health Insurance (including an option completely covered by Fora)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options