Product marketing manager
Defines messaging, positioning, launch plans, and demand strategies for sustainability AI platform products. Specializes in customer expansion, partners cross-functionally with product/sales teams, and drives data-informed GTM execution. Requires 7+ years B2B product marketing experience.
About the job
Responsibilities
- Define and implement product marketing and launch strategy for strategic product areas, including market sizing, audience segmentation, positioning, messaging, and GTM execution.
- Develop product adoption and customer expansion strategies with customer and product organizations.
- Partner with product, sales, and policy teams to create compelling materials for sales teams and marketing campaigns.
- Work with demand gen to set targets, develop demand models for product lines, analyze performance, and adapt strategy.
- Report to executive team on progress against targets with data-driven approach to optimize messaging, positioning, and GTM plans.
- Build and reinforce culture of diversity, inclusion, and high performance.
Projects may include:
- Coordinated major launch for new product or solution.
- Product strategy development with product managers.
- Sales enablement strategies and trainings.
- Webinars, assets, and editorial content highlighting product innovation.
- Customer roundtables or feedback sessions.
Requirements
- 7+ years of B2B product marketing experience.
- Strong track record of product messaging, positioning, and strategies for B2B enterprise software products.
- Developed skills with demand models, analyzing performance, and setting targets based on strategy.
- Experience driving customer expansion.
- Strong writing and storytelling skills to translate complex subjects into compelling narratives.
- Comfort with fast-paced, scrappy environments, bias for action.
- Comfort using artificial intelligence in workflows, interest in agentic workflows for product marketing.
Nice-to-Haves
- Experience with sustainability.
Skills
Product Marketing, Go-to-Market Strategy, Audience Segmentation, Demand Generation, Sales Enablement, AI Workflows, Storytelling, Demand Models, Customer Expansion, B2B Marketing
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