Product marketing manager

Responsibilities

• Define and implement product marketing and launch strategy for strategic product areas, including market sizing, audience segmentation, positioning, messaging, and GTM execution.
• Develop product adoption and customer expansion strategies with customer and product organizations.
• Partner with product, sales, and policy teams to create compelling materials for sales teams and marketing campaigns.
• Work with demand gen to set targets, develop demand models for product lines, analyze performance, and adapt strategy.
• Report to executive team on progress against targets with data-driven approach to optimize messaging, positioning, and GTM plans.
• Build and reinforce culture of diversity, inclusion, and high performance.

Projects may include:

• Coordinated major launch for new product or solution.
• Product strategy development with product managers.
• Sales enablement strategies and trainings.
• Webinars, assets, and editorial content highlighting product innovation.
• Customer roundtables or feedback sessions.

Requirements

• 7+ years of B2B product marketing experience.
• Strong track record of product messaging, positioning, and strategies for B2B enterprise software products.
• Developed skills with demand models, analyzing performance, and setting targets based on strategy.
• Experience driving customer expansion.
• Strong writing and storytelling skills to translate complex subjects into compelling narratives.
• Comfort with fast-paced, scrappy environments, bias for action.
• Comfort using artificial intelligence in workflows, interest in agentic workflows for product marketing.

Nice-to-Haves

• Experience with sustainability.