Sales Director, Demand

Responsibilities

• Own and manage the entire sales lifecycle - from outbound prospecting and inbound lead qualification to proposal development, contract negotiation, and initial campaign execution.
• Lead client engagement following contract execution, overseeing campaign activation, and providing strategic guidance on performance and optimizations.
• Collaborate closely with cross-functional teams (Performance Strategy, Sales Engineering, Finance, Legal, Product Marketing) to ensure seamless onboarding and long-term client success.
• Maintain deep expertise in mobile advertising trends, competitive landscape, and Liftoff’s evolving product offerings to position solutions effectively.
• Represent Liftoff at key industry events, conferences, and networking opportunities to drive visibility and pipeline growth.
• Maintain a disciplined approach to pipeline management, leveraging CRM tools for accurate forecasting and performance tracking.
• Consistently exceed quarterly revenue targets through strategic account acquisition and strong client relationship management.

Requirements

• 8+ years of experience in digital marketing or programmatic sales with demonstrated experience closing complex, multi-stakeholder deals (preferably mid-market to enterprise); strong preference for candidates with a background in mobile app advertising.
• A well-established network of decision-makers at top brands and agencies, with a proven ability to open doors and drive revenue.
• Outstanding presentation, communication, and negotiation skills, with the ability to tailor messaging to diverse stakeholders.
• A strategic and consultative sales approach grounded in data, with a focus on building long-term, value-driven partnerships.
• Deep understanding of the mobile advertising ecosystem and the confidence to serve as a subject matter expert on Liftoff’s solutions.
• Highly self-motivated and resourceful, capable of operating independently while collaborating effectively within a team environment.
• Relentlessly driven and professionally persistent - able to overcome objections, navigate complex sales cycles, and turn a “no” into a “yes”.

Compensation

• Annual OTE (On-Target Earnings = Base + On-Target Bonus):
  • SF Bay Area, Los Angeles/Orange County, NYC, Seattle: $210,000 - $265,000
  • All other California and Washington state locations, Austin, Boston, Denver, Portland: $193,000 - $243,000
  • All other locations in approved states: $180,000 - $227,000