Senior Employer Brand Marketer

Responsibilities

Recruiting Enablement

• Assess existing recruitment assets, identify gaps, and create new collateral.
• Optimize deployment of marketing assets across recruiting functions.
• Plan and execute technical recruiting events and meetups to build candidate pipelines.
• Use social channels and podcasts to communicate Rippling as a great place to work.

Employer Branding at Scale

• Define and champion the Employee Value Proposition (EVP) for distinct R&D and GTM candidate pools.
• Create and distribute compelling employer-brand content internally and externally.
• Build organic engagement and employee pride to foster positive brand sentiment.
• Develop and manage a library of videos, blogs, and social media assets highlighting technical challenges, innovative culture, and the company story.
• Build targeted campaigns for diverse audiences globally.
• Partner with leaders and stakeholders to identify and tell compelling stories.
• Manage the employer brand presence on Glassdoor, LinkedIn, and Blind, including reviews and candidate feedback.

Requirements

• 5+ years of relevant experience in employer or talent branding, copywriting, editorial, or a related field.
• Exceptional writing and storytelling skills for technical and creative audiences.
• Resourcefulness in fast-paced, ambiguous environments and ability to use AI to create compelling content.
• Strategic thinking combined with detailed project execution.
• Strong stakeholder relationship-building skills, including with executives and team leads.
• Ability to use analytics to measure campaign impact and refine strategies.
• Experience producing varied content, including videos, podcasts, blogs, social media campaigns, and recruiter toolkits.
• Proactive, autonomous approach with consistent delivery of high-quality work.
• Adaptability and resilience when priorities and constraints change.