VP, Strategy and Business Development

Responsibilities

Market Strategy:

• Develop and lead comprehensive market entry and expansion strategies across regions, channels, and customer segments.
• Analyze trends, customer behavior, competitive dynamics, and regulatory environments to inform strategic direction. Prioritize and align external signal to Virta’s existing strategy and areas of focus as appropriate.
• Identify white space opportunities and translate insights into actionable strategic plans.

Business Development:

• Source, evaluate, and negotiate strategic partnerships, alliances, and joint ventures that drive profitable growth and market penetration.
• Oversee the full lifecycle of business development efforts, from lead generation to deal close and post-integration.
• Foster and maintain strong relationships with key external stakeholders, including potential clients, partners, and investors.

Revenue Growth & Commercial Enablement:

• Collaborate with Sales, Marketing, and Product Development teams to align business development strategies with company objectives.
• In partnership with Product Development, support trade-off and prioritization for client-product roadmap and commitments that maximize commercial impact from available resourcing.
• Support the creation of business cases and value propositions for new markets, solutions, or customer segments. As needed, roll-up sleeves on requirements confirmation to assure fit between Product Development & market needs.
• Drive initiatives to increase customer acquisition, retention, and lifetime value.

Strategic Planning & Leadership

• Partner with senior leadership to set growth targets and prioritize strategic initiatives.
• Provide thought leadership and influence across departments to align teams around strategic goals.
• Lead internal cross-functional teams to ensure seamless execution of market expansion and business development initiatives.

Team Leadership & Function Development

• Lead Commercial Strategy function, including Business Development, Actuary, and Solution Architects
• Assure clarity of role definition and expected organizational impact
• Develop a team of highly focused, valuable contributors who collectively accelerate the commercial outcomes in both sales and retention.

Must-Haves

• 15+ years of experience in strategy, business development, or commercial leadership, with at least 5+ years in a senior leadership role (Director/VP level or equivalent)
• Proven track record of balancing strategy and personal execution to drive revenue growth through new market entry, partnerships, or new product commercialization, including ownership of initiatives that resulted in measurable revenue impact (e.g., $XM+ deals, new segment expansion, or material pipeline creation)
• Deep experience in healthcare, digital health, or health plans/employers ecosystem, with strong understanding of payer dynamics, benefits strategy, and/or value-based care models
• Demonstrated success sourcing, structuring, and closing complex partnerships or enterprise deals, including negotiation and post-deal execution/integration
• Experience leading cross-functional strategy and execution across Sales, Product, Marketing, and Finance, with a track record of influencing without authority and aligning senior stakeholders
• Strong strategic and analytical thinking skills, with the ability to translate market insights, financial models, and competitive dynamics into actionable business strategies and product/commercial decisions
• Experience building and leading high-performing, multi-disciplinary teams, including clear role definition, prioritization, and performance management
• Executive presence and communication skills, with the ability to influence internal leadership and represent the company externally with partners, clients, and investors