Brand Partner Marketing Manager

Responsibilities

• Develop and lead OpenAI’s brand partnership strategy, identifying people, organizations, platforms, and cultural opportunities that strengthen the brand and advance its mission.
• Build a pipeline of high-impact partnerships to participate meaningfully in culture, reach priority audiences, and demonstrate AI's positive role.
• Evaluate partnership opportunities based on audience relevance, values alignment, cultural credibility, creative potential, and long-term brand impact.
• Serve as primary marketing lead for key partners: build relationships, guide programs from opportunity through strategy, negotiation, development, and execution.
• Shape strategic and creative vision for partnerships, developing distinctive programs, campaigns, content, events, experiences, and activations.
• Collaborate with Partnerships, Brand, Creative, Communications, Global Affairs, Research, Legal, and regional teams.
• Define OpenAI's role across culture in entertainment, sports, design, education, science, arts, and other relevant areas.
• Identify and cultivate relationships with influential individuals and institutions.
• Develop partnership narratives and value propositions.
• Protect brand integrity with principles for partner selection, creative development, and execution.
• Create scalable frameworks for identifying, evaluating, prioritizing, and managing partnerships.
• Define success measures using audience, brand, cultural, and engagement signals.
• Translate cultural trends, audience insights, and performance into strategy recommendations.

Requirements

• 12+ years of experience in brand partnerships, cultural marketing, strategic partnerships, integrated marketing, entertainment or sports marketing, or related field.
• Proven track record developing partnerships that strengthened a brand’s cultural relevance, expanded reach, or built credibility.
• Strong cultural fluency and clear point of view on people, institutions, platforms, and ideas shaping culture.
• Excellent brand judgment to assess opportunities on values alignment, audience relevance, authenticity, creative potential, and long-term impact.
• Skilled at identifying opportunities and turning ideas into compelling strategies and programs.
• Experience developing campaigns, content, events, experiences, and activations with external partners.
• Ability to build trusted relationships with influential individuals, creators, organizations, and institutions.
• Skill in translating OpenAI’s mission, values, and work into authentic partnership ideas.
• Strong verbal and written communication skills; comfortable influencing senior stakeholders.
• Thrive in cross-functional environments across Brand, Creative, Communications, Partnerships, Global Affairs, Research, Legal, and regional teams.
• Balance strategic thinking, creative ambition, and hands-on execution.
• Strong project management and organizational skills to manage multiple partners, programs, and priorities.
• Use audience insights, cultural signals, brand research, and performance to evaluate impact.
• Enjoy building new strategies, programs, relationships in fast-moving, ambiguous environments.