Analyzes top-of-funnel metrics for brand marketing, executive programs, and mindshare initiatives at Intercom. Partners with GTM teams to design experiments, measure awareness/engagement, and provide actionable insights using SQL and BI tools. Requires 5-8 years analytics experience.
168k – 201k/yr
Hybrid5+ YOEData Analytics
About the role
Responsibilities
Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
Analyze who Intercom is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.
Requirements
5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field
Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
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