Senior GTM Data Analyst
Analyzes top-of-funnel metrics for brand marketing, executive programs, and mindshare initiatives at Intercom. Partners with GTM teams to design experiments, measure awareness/engagement, and provide actionable insights using SQL and BI tools. Requires 5-8 years analytics experience.
About the job
Responsibilities
- Own reporting and analysis for upper funnel programs — measuring reach, awareness, engagement, and early-stage interest across brand marketing, content, and executive outreach initiatives.
- Develop frameworks to assess brand campaign effectiveness — tracking how brand investments translate into audience reach, mindshare, and downstream consideration.
- Measure the impact of executive dinners, outreach programs, and high-touch engagement — understanding which accounts are being reached, how they engage, and what signals emerge.
- Design and analyze experiments across Mindshare programs — helping the team test messaging, channels, formats, and targeting to learn what drives awareness and engagement most effectively.
- Analyze who Intercom is reaching across Mindshare initiatives — segmenting by ICP, account tier, persona, and geography to ensure programs connect with the right buyers.
- Partner with Brand Marketing, Executive Programs, Demand Gen, and Sales to translate qualitative program goals into measurable outcomes and share learnings across teams.
Requirements
- 5–8 years of experience in analytics, marketing analytics, brand analytics, or a related field
- Strong understanding of top-of-funnel and brand metrics — awareness, reach, engagement, consideration, and audience composition
- Experience designing and analyzing experiments (A/B tests, holdout groups, incrementality measurement)
- Strong SQL skills; experience with data modeling tools (e.g., dbt) is a plus
- Experience with BI and visualization tools (e.g., Tableau, Looker, Streamlit)
- Comfort working with qualitative and quantitative data — not everything at the top of funnel has a clean conversion metric
- Proven ability to partner with marketing and executive stakeholders, framing ambiguous questions into structured analyses
- Clear communication skills — able to translate analytical findings into narratives that inform creative and strategic decision
Compensation
- Base salary range for Greater Chicago Area: $168,100 - $200,810
- Competitive salary and meaningful equity
- Comprehensive medical, dental, and vision coverage
- Regular compensation reviews
- Unlimited access to Claude Code and best-in-class AI tools
- Flexible paid time off policy
- Paid Parental Leave Program
- 401k plan & match
Skills
SQL, dbt, Tableau, Looker, Streamlit, A/B Testing, Data Modeling, Experiments, Incrementality Measurement, BI Tools
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