Director of Events

What you'll do

Flagship Events

• Own end-to-end strategy, execution, and budget for the annual customer & partner conference (NerdioCon) and largest third-party conference (Microsoft Ignite)
• Provide strategic oversight for the annual sales incentive trip (President’s Club), partnering with Sales leadership and the Corporate Events Manager
• Provide strategic oversight of the company-wide All-Hands Meeting
• Partner with the Senior Event Manager on key internal leadership and executive offsites plus additional internal events as needed

Event Operations & Infrastructure

• Develop standardized processes, templates, and toolkits for event planning and execution
• Own the events technology stack (registration, mobile apps, event management platforms, virtual/hybrid tools)
• Identify and deploy AI tools across the events workflow — content creation, agenda and logistics planning, attendee personalization, and post-event analysis
• Establish and track KPIs for event ROI, attendee satisfaction, NPS, and lead generation
• Manage post-event reporting and debrief processes to drive continuous improvement

Budget & Vendor Management

• Develop and manage the consolidated events budget across the corporate events portfolio
• Oversee overall RFP and contracts process
• Ensure compliance with procurement and legal requirements for vendor agreements
• Identify cost efficiencies without compromising attendee experience

Cross-Functional Leadership

• Serve as the senior liaison to Sales, Product, HR, Finance, and the Executive team for flagship and strategic corporate events
• Partner with Demand Generation to ensure events drive measurable pipeline contribution
• Collaborate with Content and Creative teams on event branding, signage, videos, and promotional materials
• Brief and align executive stakeholders on event strategy, timelines, and status

Team & Agency Management

• Lead and develop a high-performing events team, including the Corporate Events Manager (direct report)
• Source, onboard, and manage external event agencies and production partners as needed
• Foster a culture of excellence, accountability, and creativity within the events function

Required Qualifications

• 8+ years of progressive event management experience, including at least 3 years in a senior or director-level role
• Proven track record managing large-scale user conferences (1,000+ attendees, and $4M+ budgets) and trade shows
• Experience with incentive travel and President's Club-style programs
• Demonstrated expertise managing internal corporate events including all-hands and executive offsites
• Strong budget management skills with experience owning event P&L
• Exceptional project management abilities — able to manage multiple complex events simultaneously
• Excellent vendor negotiation and contract management experience
• Outstanding written and verbal communication skills; executive presence
• Comfortable with ambiguity, fast timelines, and shifting priorities
• Willingness and ability to travel up to 40%, including nights and weekends during events

Preferred Qualifications

• Experience in B2B SaaS, cloud technology, or Microsoft ecosystem companies
• Background working with partner/channel communities and channel-focused events
• Proficiency with event technology platforms, specifically Cvent
• CMP (Certified Meeting Professional) designation or equivalent certification
• Experience managing hybrid and virtual event formats
• Hands-on experience using AI tools to enhance event planning, marketing, or operations
• Agency management experience