Developer Advocate, Growth

Responsibilities

• Activate high-intent signups: follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead.
• Help first, always: outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy.
• Build a public voice: create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email.
• Make the payoff obvious: create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs.
• Multiply yourself with AI: build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away.
• Feed the loop: report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding.
• Hand off cleanly: stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them.

Qualifications

• A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration.
• Genuine empathy for developers: you're motivated by helping someone solve a real problem.
• Curiosity about how a business engine works: funnels, activation, conversion; you want to design something, measure the results, and improve it.
• Fluent with AI tools: you already build your own workflows and can show them to us.
• Strong communication across formats: writing, video, and live sessions.
• Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them.

Bonus Qualifications

• Developer advocacy or growth experience at a product-led developer tools company such as Stripe, Vercel, or Supabase.
• An existing audience or content track record (YouTube, LinkedIn, blog) with developer audience.
• Experience working with intent signals, lead scoring, or product analytics.
• Breadth across languages and frameworks, and comfort working across many SDKs.

Compensation

Target pay ranges based on Geographic Zones for Level 3:

• Zone 1 (San Francisco/Bay Area, NYC, Boston, Seattle): $136,000 - $187,000
• Zone 2 (Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago): $122,000 - $168,000
• Zone 3 (All other US locations): $116,000 - $159,000

Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.