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SubstackSubstackNew York, NY

Implementation Lead, Brand Partnerships

Implementation Lead building Substack's sponsorships marketplace. Own operational backbone including campaign workflows, integrations, order management, reporting, billing, and AI-driven outbound demand generation. Requires 10+ years in ad ops/solutions engineering at ad tech or publisher.

150k – 200k/yr
Hybrid10+ YOESolutions Architecture

About the role

Responsibilities

  • Serve as first-line solutions lead for brands & agencies accessing our marketplace
  • Implement scalable systems through campaign trafficking, QA, launch, delivery monitoring, and wrap
  • Build the pipes and process for the business: order management, campaign workflows, reporting, and billing handoffs
  • Execute and maintain the integrations brands expect, including tracking, third-party, and more
  • Generate an AI-first outbound engine to drive demand and onboarding into our system
  • Onboard brands and agencies, then troubleshoot fast when something breaks mid-flight
  • Work with design and engineering to decide what deserves real tooling and what an ad-hoc operation can handle for now
  • Write the playbooks and documentation that let the team move faster and better

Requirements

  • 10+ years in ad operations, solutions engineering, or technical account management at a platform, publisher, or ad tech company
  • Hands-on experience with campaign trafficking, tag management, and third-party measurement or verification vendors
  • Fluency with data: strong spreadsheet skills at minimum, SQL and scripting a real advantage, and the judgment to know when a number looks wrong
  • Experience sitting in on sales calls to answer the technical questions and scope feasibility on the spot
  • The range to debug a tracking discrepancy with an agency in the morning and spec an internal tool with an engineer in the afternoon
  • An operator's instinct for process: you build systems that scale without over-engineering before there's volume to justify it

Nice-to-Haves

  • Familiarity with how creator sponsorships are sold, delivered, and measured
  • Experience with APIs, workflow automation, or light scripting (Python, JavaScript)

Skills

ad operationsSolutions Engineeringcampaign traffickingtag managementthird-party measurementSQLScriptingAPIsWorkflow AutomationPythonJavaScript

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