Senior Performance Strategist
The Senior Performance Strategist manages and optimizes mobile advertising campaigns, translating performance data into client recommendations and strategic improvements. The role requires four years of experience, including campaign optimization or analytics experience in ad tech, plus business Mandarin proficiency.
About the job
Responsibilities
- Serve as a point of contact for key clients, managing and optimizing performance, collaborating with account teams, and escalating niche issues internally.
- Manipulate and analyze data; deliver data-driven insights and recommendations to internal and external stakeholders in client calls and QBRs.
- Become an expert in the platform and work with account teams to formulate campaign optimization strategies that meet customer needs.
- Lead strategic, cross-functional projects across technical and non-technical teams.
- Launch new campaigns and ensure they are set up for success, flagging non-standard pitfalls.
- Participate actively in cross-functional projects.
- Share knowledge through regular updates in internal team meetings.
- Communicate effectively with technical and non-technical teams across the company matrix.
- Identify and analyze performance trends and potential issues.
- Optimize campaigns for post-install goals using proprietary tools and dashboards, making recommendations to client-facing teams.
- Identify, triage, and escalate issues to management and internal teams.
- Assess team processes, develop best practices, and drive improvements.
- Train and mentor new and junior team members.
- Design and manage internal processes, documentation, and training.
Requirements
- Diploma, bachelor's degree, or equivalent work experience.
- 4 years of work experience, including 3+ years of campaign optimization, business intelligence, or analytical experience in ad tech.
- Business Mandarin proficiency.
- Performance-focused optimization experience.
- Ability to draw insights from data.
- Strong organizational and project management skills.
- Clear and concise communication with technical and non-technical teams.
- Strategic and proactive problem-solving approach.
- Strong attention to detail.
- Ability to work quickly and efficiently in a fast-paced environment.
- Passion for product and process improvement.
Compensation and Benefits
- Annual base-plus-bonus pay range in Beijing: RMB 400,000–500,000.
- Compensation includes equity and health, vision, and dental benefits associated with the employee's country of residence.
- Benefits may include medical coverage, wellness stipends, and additional country-specific perks.
Skills
Campaign Optimization, Business Intelligence, Data Analysis, Adtech, Performance Marketing, Project Management, Data Dashboards, Post-Install Optimization, Process Improvement
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