Consumer Marketing Lead, Korea
Leads integrated consumer marketing strategy and execution for Korea, driving ChatGPT adoption, retention, brand preference, and advocacy. Requires 10+ years of marketing experience, deep Korean market expertise, bilingual Korean and English fluency, and strong agency, creator, platform, and partnership networks.
About the job
Responsibilities
- Set and execute Korea’s consumer marketing strategy based on priority audiences, local insight, ChatGPT’s role, and measurable business outcomes.
- Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy.
- Translate product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments.
- Lead local agencies, creators, platforms, and production partners across paid, owned, and earned channels.
- Partner with Product Marketing, Growth, Social, Communications, Partnerships, Global Affairs, Legal, Insights, regional leadership, and Korea GTM.
- Represent Korean consumer perspectives in strategy, creative, product positioning, and execution.
Requirements
- 10+ years of marketing experience, with a strong record of building consumer brands and driving product growth in Korea.
- Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics.
- Fluency in Korean and English.
- Experience executing integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.
- Strong strategic judgment and hands-on operating style in a fast-paced environment.
- Network of local agencies, creators, platforms, creatives, and production partners.
- Excellent communication and collaboration skills, including influencing senior cross-functional leaders.
Skills
Consumer Marketing, Brand Marketing, Product Marketing, Digital Marketing, Social Media Marketing, Creator Marketing, Influencer Marketing, Partnership Marketing, Experiential Marketing, Growth Marketing, Marketing Strategy, Market Research, Audience Insights, Korean Language, English Language
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