Director, Offline Media

Responsibilities

• Own Underdog's offline media strategy across Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels.
• Manage a significant media budget with full accountability for efficiency, incrementality, and business impact.
• Identify new opportunities to scale acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies.
• Continuously optimize media investments by minimizing non-incremental spend and reallocating budget toward the highest-return opportunities.
• Develop increasingly sophisticated local and regional media strategies to improve targeting and efficiency.
• Lead agency strategy and performance, ensuring we're working with best-in-class partners and holding them accountable to ambitious goals.
• Partner closely with Creative, Brand, Paid Social, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels.
• Champion creative testing within offline media, ensuring creative strategy is treated as a growth lever—not just a production function.
• Define KPIs and measurement frameworks for offline marketing performance.
• Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards.
• Collaborate closely with executive leadership on company-wide growth initiatives, helping shape broader acquisition, brand, and marketing strategy.

Requirements

• 10+ years of experience leading offline media strategy for a high-growth consumer company.
• Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying.
• Experience managing large media budgets with a strong track record of driving measurable customer acquisition.
• Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement.
• Experience building or overseeing brand/media measurement frameworks (e.g., brand lift studies, media delivery tracking) as a complement to, not a replacement for, direct-response attribution.
• Creative thinker who pushes agencies and internal teams to test new offline channels, formats, and dynamic/real-time creative rather than defaulting to standard placements.
• Comfortable operating with ambiguity, especially around real-time, in-season flighting decisions that must react to team performance and demand signals with no clean forecast.
• Comfortable operating with ambiguity and building new programs from the ground up.
• Strong experience leading agency relationships and getting the best work from external partners.
• Excellent cross-functional collaborator who can influence without direct authority.
• Executive-level communicator who can translate complex performance data into clear business recommendations.
• Bias toward action, experimentation, and continuous improvement.

Compensation

Target starting base salary range is $175,000 - $220,000, plus target equity. The starting base salary will depend on a number of factors including the candidate's skills and experience.

Benefits

• Unlimited PTO (extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• Home office stipend
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents