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KindredKindredUnited States

Lead Copywriter

Leads Kindred’s copy function by defining its brand voice, translating narrative strategy into messaging, and writing across paid, owned, social, lifecycle, and product channels. Requires 8+ years of consumer-brand copywriting experience and expertise managing external writing partners.

115k – 165k/yr
Remote8+ YOEContent Marketing

About the role

Responsibilities

  • Write Kindred’s copy across paid and owned channels, including lifecycle, social, in-product, and other member touchpoints.
  • Own and evolve Kindred’s brand voice and tone guidelines.
  • Translate leadership’s narrative and messaging priorities into clear, consistent language across channels.
  • Centralize the copy function by overseeing agency partners and defining QA and review processes.
  • Partner with Product Marketing, Integrated Marketing, Lifecycle Marketing, Creative, Social, Performance Marketing, and Product on positioning, campaigns, member communications, and in-product copy.

Requirements

  • 8+ years of copywriting experience with a portfolio demonstrating sharp, on-brand execution and strategic thinking.
  • Experience owning brand voice and messaging for a consumer brand.
  • Experience building or significantly evolving a voice and tone guide that others use.
  • Experience managing freelance writers or agency relationships.
  • Strong collaboration skills across Product, Growth, and Creative.
  • Ability to translate strategy into nuanced, effective language.
  • Scrappy, self-directed approach to moving work forward.
  • Genuine interest in travel, trust, and community.

Compensation & Benefits

  • Competitive cash compensation and equity.
  • Comprehensive health benefits.
  • Flexible time off and 12 paid holidays per year.
  • 21 credits per year to stay in Kindred homes.
  • $4,000 annual travel stipend.
  • Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco.
  • Regular team and company offsites.
  • Inclusive, highly skilled team and a culture of high standards, feedback, and continual growth.

Skills

Copywritingbrand voicemessagingContent Strategyvoice and tone guidelinesLifecycle MarketingSocial Media MarketingProduct MarketingPerformance Marketingcreative writing
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