Staff Integrated Campaigns Manager

Responsibilities

• Drive global integrated campaign strategies tied to monthly product launches, demand generation goals, and customer expansion motions, adjusting course rapidly when plans change.
• Execute on strategy set by the Head of Integrated Campaigns and Growth Marketing leadership, owning end-to-end programs spanning email, third-party sponsorships, event support, nurtures, webinars, and content development.
• Lead webinar campaign programs end to end: strategy, audience targeting, content coordination, promotion, Marketo and Zoom execution, post-event nurture, and ROI reporting.
• Architect and refine lead scoring models in Marketo, partnering with Marketing Operations to ensure scoring reflects true buying signals and feeds a clean, qualified pipeline.
• Build and manage multi-touch campaign programs across email, digital advertising, in-product, web, and virtual events, with clear attribution and optimization loops built in.
• Act as a senior stakeholder representative in high-stakes cross-functional planning; communicate campaign performance, trade-offs, and recommendations to VP and C-level audiences clearly and confidently.
• Partner deeply with Product Marketing to translate technical product narratives into campaign messaging that resonates with developer, DevOps, and enterprise buyer personas.
• Develop and enforce scalable, repeatable campaign frameworks that absorb Docker’s monthly launch cadence without losing quality or speed.
• Monitor campaign performance across the full funnel using Marketo, Google Analytics, and Salesforce; surface insights fast and act on them faster.
• Manage agency relationships and external vendors, driving accountability on deliverables and timelines.
• Mentor and support more junior campaign team members, modeling the standard for what great campaign work looks like at Docker.

Qualifications

• 7–8 years of hands-on B2B SaaS demand generation and integrated campaign experience, with a portfolio that shows measurable pipeline and revenue impact.
• Marketo expertise is required: built programs from scratch, managed lead scoring frameworks, built nurture streams, and can troubleshoot a Marketo flow.
• Deep expertise in funnel metrics: speak fluently to the relationship between Leads, MQLs, SQLs, PQLs, Opportunities, and pipeline.
• Sophisticated lead scoring understanding: behavioral vs. demographic scoring, MQL thresholds, and connection to sales handoff quality.
• Webinar campaign ownership: full program from platform setup (Zoom Webinars, ON24) through post-event nurture.
• Strong executive presence: presented to senior leadership and synthesized complexity into recommendations.
• Demonstrated ability to operate in a high-velocity environment with monthly launch cycles, shifting priorities, and tight timelines.
• Exceptional written communication for campaign copy and executive summaries.
• Experience with Google Analytics, Salesforce, and a modern martech stack.
• Cross-functional fluency working with Product, Product Marketing, Web, and Sales teams.
• Developer or technical audience marketing experience is a significant differentiator.

Nice-to-Haves

• Marketed developer tools, open-source software, or infrastructure products.
• Built ABM programs alongside broader demand gen.
• Contributed to a campaign playbook others adopted.
• Worked somewhere that ships so fast the quarterly plan was outdated by week three.